Promote Your Business through Holiday Media Sponsorships

Dawn Billinger
holiday sponsorships

Tis the season to be a sponsor!

With the holiday season fast approaching there are several opportunities to promote your business through various media vehicles. Sponsorships are a great way to capture a captive audience as people tuning in to their favorite stations, attending a show or donating a gift are actively engaged. With holiday radio schedules, people listen passively as they browse their favorite stores, but repeated mentions can allow for later brand recall and help foster brand loyalty. Last but not least, it is a great way to give back to the community!

Taking part in sponsorships creates multiple touch points. Depending on the sponsorship package it can include mentions on television and radio, logos on all print materials, foot traffic to various locations, opt-in lists, social media mentions, local news coverage etc. The benefits are immeasurable!

Sponsorships come in various sizes, too, making it easy to decide what fits within your budgets. Most vendors are willing to negotiate both the cost and inclusions of the package so don’t be afraid to ask for something that is mutually beneficial.

Different types of sponsorships include:

  • Drop-off locations for food and toys
  • Theater or musical events
  • Time increments of holiday music on a local station
  • Local specialty programming
  • Fundraising
  • Contests

Want to learn more about incorporating sponsorships into your current traditional media plan? Contact us today!

Category: Direct Marketing
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