Facebook Often Ranks Slow-Loading Pages Lower in News Feeds

Person views Facebook on mobile device
Vanessa Koonce September 12th, 2017

Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced that their news feed algorithm will estimate how long a page takes to load from its mobile app and will consider that information when ranking people’s feeds. If a site loads … Continue reading “Facebook Often Ranks Slow-Loading Pages Lower in News Feeds”

Getting the Most Out of Your Ads on Instagram

Instagram Ads
Vanessa Koonce August 17th, 2017

Earlier this year, Instagram announced that immersive, full-screen vertical ads are available in Instagram Stories, giving marketers an exciting new method of reaching their targeted demographics. This new ad format is a great way for pages to gain exposure on Instagram even though they may not have their owned Instagram account established. Here’s how it … Continue reading “Getting the Most Out of Your Ads on Instagram”

Facebook Live Introduces Closed Captioning

Hearing-Impaired woman watches Facebook Live's closed captioning
Vanessa Koonce July 24th, 2017

We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” insight, everyone wants to showcase their content in real time. In June 2017, Facebook made their live streaming feature a little more all-inclusive. In an effort to encourage live stream … Continue reading “Facebook Live Introduces Closed Captioning”

Measuring Profitability of Social Media Retargeting

Two business men study social media retargeting on a tablet
Nick Barkman June 14th, 2017

Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most productive. Unfortunately these models do not always give credit where credit is due – or give too much credit to the wrong channels. Knowing this, how can you tell whether a … Continue reading “Measuring Profitability of Social Media Retargeting”

The Paid Trifecta: How PPC, Display Ads and Paid Social Work Together

The Paid Trifecta
Kim Velten March 23rd, 2017

They say good things come in threes. That things in threes are inherently better, more effective, and more satisfying than all other number of things. We could go on about the lore of threes found throughout history; the Trinity, the Triad, the Illuminati. But we’re really only here to talk about one particularly powerful trio: … Continue reading “The Paid Trifecta: How PPC, Display Ads and Paid Social Work Together”