Facebook Expands Messenger Advertising

Facebook Expands Messenger Advertising
Vanessa Koonce October 19th, 2017

If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now select “Messages” as a campaign objective. This campaign objective is designed to serve up your ad to people most likely to engage with the brand. The intention is … Continue reading “Facebook Expands Messenger Advertising”

Twitter to Expand 140 Character Limit?

Twitter character limit update
Vanessa Koonce October 2nd, 2017

This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted by the current character count limitations. This would include all languages except Japanese, Korean, and Chinese. So, what does this mean for Twitter … Continue reading “Twitter to Expand 140 Character Limit?”

Facebook Often Ranks Slow-Loading Pages Lower in News Feeds

Person views Facebook on mobile device
Vanessa Koonce September 12th, 2017

Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced that their news feed algorithm will estimate how long a page takes to load from its mobile app and will consider that information when ranking people’s feeds. If a site loads … Continue reading “Facebook Often Ranks Slow-Loading Pages Lower in News Feeds”

Getting the Most Out of Your Ads on Instagram

Instagram Ads
Vanessa Koonce August 17th, 2017

Earlier this year, Instagram announced that immersive, full-screen vertical ads are available in Instagram Stories, giving marketers an exciting new method of reaching their targeted demographics. This new ad format is a great way for pages to gain exposure on Instagram even though they may not have their owned Instagram account established. Here’s how it … Continue reading “Getting the Most Out of Your Ads on Instagram”

Facebook Live Introduces Closed Captioning

Hearing-Impaired woman watches Facebook Live's closed captioning
Vanessa Koonce July 24th, 2017

We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” insight, everyone wants to showcase their content in real time. In June 2017, Facebook made their live streaming feature a little more all-inclusive. In an effort to encourage live stream … Continue reading “Facebook Live Introduces Closed Captioning”