Author: Raffye Memon

Link Building Statistics and Trends to Know for 2024

In today’s ever-evolving digital landscape, staying up to date with the latest link building trends is not just important — it’s crucial for maintaining a competitive edge and maximizing your SEO efforts. As we navigate the changes in 2024, understanding the key link building statistics and trends is essential in driving successful digital marketing strategies. In this article, we’ll cover the latest link building statistics and trends that you need to know for 2024.

Link Building Tools

When it comes to optimizing your website’s ranking on Google, the tools you use play a pivotal role. Research indicates a strong correlation between higher positions on Google’s first page and websites boasting a higher Ahrefs Domain Rating. However, a notable 51.3% of professionals favor SEMRush as their preferred tool over Ahrefs. Additionally, Moz offered 22% less backlink coverage for the same set of domains compared to Ahrefs, with Majestic showing even lower numbers. These statistics highlight the importance of leveraging the right tools to enhance your link building efforts and improve search engine performance.

Relation of Content with Link Building

Content quality and length have a direct impact on link building success. Research indicates that 90% of marketers utilize content pieces as their main way to generate more backlinks. Long-form content exceeding 3,000 words receives an average of 3,000 more backlinks, compared to shorter blog posts. Additionally, listicle content emerges as a top performer, generating the highest number of unique backlinks among various content types. However, it’s important to note that only a mere 3% of content published online produces more than one unique backlink. These insights emphasize the need for strategic content creation to fuel your link building strategies effectively.

Furthermore, 96.55% of all pages on the internet get zero organic traffic, mostly because they have zero backlinks pointing to their content. This statistic shows the critical role that backlinks play in driving organic traffic and improving search engine visibility.

With 89% of marketers producing content with the goal of building links, it increases the need for aligning content creation efforts strategically with link building objectives.

Additionally, long-form content generates 77.2% more links than shorter articles. It’s also been proven that “what” and “why” blog posts stand out, generating around 25% more links than “how-to” posts. Understanding these content-related statistics is essential for crafting compelling and link-worthy content that resonates with your audience and drives valuable backlinks.

Types of Links

Understanding the nuances of different link types is essential for optimizing your SEO tactics. Contrary to past beliefs, exact match anchor text backlinks are no longer significantly more effective at increasing content rankings than non-exact match ones. Furthermore, Google’s evolving approach to the “nofollow” attribute suggests potential value for your backlink profile. This is significant, as 48% of marketers report on nofollow links as part of their process. Knowing the various link types and incorporating them effectively can help you enhance your SEO efforts and improve search engine visibility.

Algorithm and Ranking Factors

Google’s ranking algorithm considers various factors, with backlinks and content quality being the two most crucial elements. Websites with a higher dumber of distinct root domains tend to rank higher, highlighting the importance of diverse backlink sources. On average, the top-ranking page on Google has 3.8x more backlinks than the pages ranked 2-10.

A staggering 95% of all pages online have zero backlinks pointing to their website. This statistic underscores the competitive nature of link building and the significance of acquiring quality backlinks to improve search engine rankings.

Additionally, links from websites with a higher domain rating have a greater influence on rankings than those from lower-rated sites.

Link Building Challenges

While link building is crucial for SEO success, it also presents significant challenges that digital marketers must navigate. According to 65% of digital marketers, link building is the most difficult aspect of SEO. Additionally, 65.2% of link builders believe that links will have the same or higher impact on rankings in five years’ time, while 33.6% anticipate that links would have less impact on rankings in the future.

When it comes to large companies, 41% perceive link building as the most challenging aspect of SEO. Over 51% of marketers believe it takes 1-3 months to see results from link building efforts. Overcoming these challenges requires strategic planning, innovative approaches and deep knowledge of evolving industry dynamics. By addressing these challenges head on and adopting agile strategies, marketers can enhance their online visibility and drive sustainable growth.

Perceptions and Attitudes Toward Link Building

Industry perceptions and attitudes toward link building shed light on its significance. Research reveals that 67.5% of SEO experts believe that backlinks have a major impact on search engine rankings. Additionally, 85% of SEO experts and marketers acknowledge that link building has a substantial impact on brand authority and brand building. Furthermore, around 67.5% of businesses believe that link building has a significant effect on their SERP rankings. Moreover, 56% of businesses recognize that both the quality and quantity of links play a crucial role in impacting rankings. These insights show how link building shapes online visibility, improves search engine rankings, enhances brand authority, and drives digital brand presence.

Link Building Practices and Strategies

Effective link building practices involve a mix of strategies and techniques tailored to achieve sustainable SEO results. Research indicates that 44% of marketers are positive that link building delivers results. It’s also shown that 54% of businesses actively generate links through competitor analysis and link targeting. Additionally, almost 43.7% of top-ranking pages have reciprocal links, showcasing the diverse approaches used in successful link building strategies.

While 63% of businesses believe that buying links has a positive effect on rankings, it’s important to adopt ethical and sustainable link building approaches. With only 8.5% of link building cold emails yielding results, this highlights the significance of personalized outreach and relationship building in link acquisition efforts. Incorporating data-driven strategies, leveraging industry best practices, and staying updated with evolving search engine algorithms can enhance your link building efforts and drive long-term SEO success.

Link Building Pricing and Cost Stats

Investing in link building comes with associated costs and considerations. On average, paid backlinks cost $360, while high-quality links can exceed $1,500. Almost 40% of businesses spend between $1,000 and $5,000 on link building each month. Additionally, over 40% of businesses believe that the cost of link building will increase in the future, indicating the evolving nature of digital marketing and the potential for increased competition and pricing.

It’s also worth mentioning that in-house marketing teams allocate around 10% of their budget to link building, reflecting the importance placed on this aspect of SEO for driving organic traffic and improving search engine rankings. Understanding the cost dynamics of link building is essential for making informed decisions, optimizing budget allocation, and maximizing ROI in digital marketing initiatives.

Link Building Trends to Know in 2024

As we navigate through 2024, several key trends are affecting strategies for link building. From the challenges of cold outreach saturation to the rising significance of nofollow links, staying ahead in the link building game requires a nuanced approach. Let’s take a look at the emerging trends for 2024:

  • Cold Outreach Saturated: Cold outreach for link building is highly saturated, with only 8.5% of email generating backlinks. Personalization and strategic timing are crucial for success.

  • Original Research: Conducting original research can lead to a surge in backlinks, showcasing the value of unique and quality content.
  • Increased Competition: Link building is more competitive than ever, highlighting the need for innovative strategies and content that connects.
  • Traditional Press Releases: Traditional press releases are losing value compared to more dynamic link building strategies.
  • Nofollow Links: Nofollow links are gaining recognition for their potential value in diversifying backlink profiles.

Partner with SEO Experts for Link Building Success

Mastering the intricacies of link building is essential for achieving sustainable SEO success. The frank Agency offers expert guidance and tailored strategies to help you navigate the complexities of link building and enhance your online presence. Reach out to us today to learn more about our SEO services that enhance your digital marketing efforts.

Web Development Agency

Last year, mobile overtook desktop for website access; more users are looking online from their smartphones or tablets than from a desktop computer. If your website does not have responsive design, users will not be able to utilize your site from their mobile devices — and this could have disastrous consequences for your bottom line.

Learn what responsive web development means, the effects it has on SEO, and how it benefits your business.

What is Responsive Web Development?

Too many websites are built for desktop and laptop viewing, then scaled down so mobile users can only access a fraction of the features built into the website. Rather than give mobile users a lite version of the website, responsive web development ensures that web users can access the full site content regardless of the device they’re using. When someone checks a website on their phone, then views it from their laptop, they’ll see the same content and design.

Responsive Website Development

We’re your specialists in building eye-catching websites that drive results.

Your website is the face of your brand. We understand how important it is that your brand messaging and identity is represented. That’s why The frank Agency is your ideal partner in developing a better brand experience.

The hallmarks of responsive web development include:

  • Fluid grids – A fluid grid layout that uses percentages instead of pixels allows web content to be scaled up or down to fit the device size
  • Flexible media – Scaling media and using the overflow feature allow media to display correctly on any size screen
  • Media queries – Media queries detect the device type accessing the website then serve up the right version of the website for the device, adjusting style features accordingly

Our Approach to Web Development

Collaboration is at the heart of our approach to building web development strategies that grow online presence. We work closely with our clients to understand their goals, preferences, and target audience. By leveraging agile development methodologies, we ensure flexibility and client involvement throughout the project lifecycle. From planning and design to development, testing, and deployment, our dedicated team guides you every step of the way.

Google’s Responsive Search Ads Deliver More Relevant Marketing Messages

What are Responsive Search Ads?

Responsive Search Ads (RSAs) are Google’s newest ad product that uses machine learning to adapt the ad to the user’s search query and ultimate goal. RSAs mix and match up to 15 different headlines and 4 descriptions and can be arranged in any number of 43,680 different possible ad scenarios. Google’s new RSAs are still currently in beta and will soon be available to all Google advertisers.

Responsive Search Ad breakdown:

  • Use 15 different headlines. 30 characters maximum per headline. Google recommends at least 5.
  • Use 4 different descriptions. 90 characters maximum per description. Google recommends at least 2.
  • Keywords should be in at least two of your headlines; however, three headlines should be free of keywords.
  • Try different headline lengths. You don’t always need to maximize the character count.
  • Headline and descriptions can be shown in any order, so make sure that they make sense individually and in combination.
  • While in beta, RSAs can only show in ad groups that already have active text ads.
  • One responsive search ad per ad group is recommended.

Benefits:

  • Up to 3 headlines and 2 descriptions can show at one time.
  • Reach more potential customers by getting the right ad in front of the right audience.
  • Googles’ responsive search ads help advertisers save money by reducing the time needed to manage different ad variations.
  • A/B testing is not needed for this type of ad, as testing is automated. This means you no longer have to create a group of different ads to test, track performance, and choose the best performing ads.
  • Advertisers are able to view previews of different combinations when building the ad out so there should be no surprises.

Tips:

  • If you have text that has to appear in every ad there is an option to pin headlines and descriptions to a set position; however, you have to pin more than one in that position or that will be the only copy allowed to show in that spot. Also keep in mind headline 3 and description 2 won’t always show, so pinned messages in those spots won’t always be part of your responsive search ads.
  • This functionality is still in beta so make sure to regularly monitor the performance of your ads per Google.
  • Duplicating headlines or descriptions will restrict the system’s ability to generate combinations.
  • RSAs are eligible to show on mobile screens; however, the number of headlines and descriptions that are shown will depend on the user’s screen size.

 

To sum it all up, Google will show the most relevant combinations based on the searcher’s intent, and over time will learn the best combinations. Since there are multiple combinations of ads, this helps your ads compete in more auctions and increases your overall ad group performance.

At The frank Agency, we believe that the combination of Responsive Search Ads and our top-notch PPC agency team working together will take PPC advertising to a whole new level.

 

How the Content Marketing Landscape is Changing

Content marketing has been a buzzword for quite a while now. So long, in fact, that now marketers are starting to get antsy, looking for the next big thing. Which way will the pendulum swing?? What’s trending for 2019? After all, if we’re not on the cutting edge, we’re going to be left behind!

But hold up there, partner. Not so fast. No need to panic.

There’s still plenty of room left for content marketing to grow. And in fact, when used correctly and consistently, it’s just as effective as ever. But don’t take our word for it – check out the stats that back it up:

The numbers add up – and what they tell us is that not only do people still engage with internet content, but businesses are finding the results of their content strategies to be significant.

But the question remains: what on earth is next?

After all, even the most effective strategies will stagnate over time. So now that we know content marketing is still valuable, perhaps the question we should be asking is, how do we keep it fresh, engaging, and compelling?

The answer, quite simply, is to think beyond the blog.

Exploring the Realm of Video

We’ve reached a new era, people. Millennials currently make up the largest chunk of the workforce, and Gen Z is hot on their heels. These are two incredibly tech-savvy generations, and they rely heavily on internet content to direct their purchase decisions. But what’s more, the way these generations consume content is unique.

Because of the rapid advances in technology, these generations and even society at large have become more geared toward digesting information that is visually and auditorily stimulating. Only 20% of people will read text on a web page – but a whopping 80% will watch a video. This statistic shows exactly where consumer preferences lie when it comes to assimilating content. And it definitely checks out – because whenever we were given the choice in grade school to read a textbook or watch a movie, didn’t we always choose the video?

Thus, for 2019 you may not need to overhaul your entire content strategy to see more results. Instead, think about expanding your content formats to reach that vast audience that would much rather invest their time in a one-minute product video rather than forge through a 1000-word blog post.

A Formula for Video Success

Now, before you start uploading random pigeon videos from your phone (despite how hilarious they may be), remember that all content marketing requires strategy. Approach it with a plan, and distinct goals in mind. Otherwise, you’re just sending videos out into the ether with no way to gauge their effectiveness.

Start with the basics. Ask yourself questions like:

  • What goals am I trying to achieve? Am I trying to generate new leads, or convert current ones? Or a combination?
  • Where am I going to publish my video content? Will it be across social media platforms, or will it be exclusive to my website? Will it be gated or open-access?
  • What types of content do I want to feature? Examples could include interviews, industry news, behind-the-scenes footage, product features, and highlights, etc. The possibilities are endless, so get your top creative minds thinking of ideas!
  • Who will be creating, editing, and producing my content?
  • How often do I plan to release new video content?
  • What tools will I use to track and monitor my video’s engagement and effectiveness?

These types of questions will get you thinking strategically about video content and help you come up with a hard plan for achieving your objectives. At the end of the day, video content is so much more than just entertainment – it should be working to build brand awareness and revenue!

Don’t Wait to Be Great

The quickest way to ramp up a content marketing strategy is by introducing new, fresh content – and today’s audience has made it clear that they love video. So give the people what they want, and boost your marketing tactics through the power of visual media.

And if you’re not sure where to start, contact the video content marketing experts at The frank Agency. From concept to creation, our team has years of expertise in developing heavy-hitting video content that attracts, engages, and converts – and we can do the same for you.

Connected TV is No Longer a New Frontier

Do you remember the days when everyone gathered around the television to tune into can’t-miss TV? Those days are gone as more and more people choose to watch TV on their own time using devices that are most convenient to them.

Advertisers also have the added task of trying to reach cord-cutters (those who quit cable) and cord-nevers (those who never had cable). According to MediaPost, roughly 1/3 of young households no longer have cable; while 34% of connected TV viewers are no longer reachable by traditional TV. These people have become known as the “unreachables.”

The good news is connected TV use is on the rise. eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. This equates to 55% of the population currently using a connected TV and that number is projected to grow to 60% by 2022. At a household level, eMarketer estimates that there are 88.7 million connected TV households in the US, or 71.6% of all households. That’s a lot of eyeballs!

240293
Source: eMarketer

What is Connected TV?

Connected TV is any type of TV screen that can stream digital video TV content to viewers over the internet whether through a built-in Smart TV platform, a dedicated streaming device like Roku, or game console.

By occupying the same space in consumers’ lives and living rooms as traditional TV, these devices – smart TVs, Apple TVs, Roku boxes and even web-enabled gaming consoles like Xbox are providing for more immediate and on-demand content consumption.

Connected TV is attractive to cord-cutters and cord-nevers because it tends to be a low cost with no contracts, there are low equipment costs, and the a la carte channel selection is appealing.

Why use Connected TV?

Connected TV has made TV consumption appointment television no matter the time of day. Its user-generated, advertising pods are shorter, and ads are typically not skippable.

The other advantage to connected TV is the ability to use advanced data and technology to better understand who viewers are. Traditional TV buying is based on a simple age/gender combination or contextual targeting based on the programming where the ad is running. Connected TV gives advertisers the ability to target ad placements based on age, gender, behavior, and location. This allows for reduced waste by only paying for impressions to your intended audience making the ads more relevant to the consumer.

And unlike traditional broadcast television placements and even digital pre-roll, connected TV provides trackable results including the number of impressions served, video view rates, device and daypart tracking, and network performance.

In Summary

Here at The frank Agency, we are excited about the advancements of connected TV. As a media agency, we strive to deliver targeted and actionable results for our clients, and connected TV utilizes data-driven advertising that can make TV effective for clients that normally can’t justify a large TV ad budget.

If you want to reduce waste and interact with potential customers in more meaningful ways, contact us today.