A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers create content that is relevant, persuasive, and clear so that visitors can quickly see the value of the offer. A well-designed landing page can make or … Continue reading “Landing Page Best Practices: How to Drive Conversions with Effective Design”
Vanessa Koonce
September 12th, 2017
Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced that their news feed algorithm will estimate how long a page takes to load from its mobile app and will consider that information when ranking people’s feeds. If a site loads … Continue reading “Facebook Often Ranks Slow-Loading Pages Lower in News Feeds”
Dustin Freund
August 6th, 2017
There’s no question that effective usage of title tags can dramatically affect a website’s SEO performance. But what do we mean by “effective?” Are we referring to squeezing in every keyword possible into the title tags? Strictly adhering to Google’s character limit in the title tag? Preserving the order in which keywords appear? Or something … Continue reading “3 Simple Tips to Improve Your Title Tags for SEO”
Dustin Freund
July 6th, 2017
In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as needed, and the process truly never ends as new competition pops up and current competition shifts. Let’s explore what we mean by “SEO competitive analysis,” its purpose, its techniques, its … Continue reading “How to Perform Effective SEO Competitive Analysis”
Dustin Freund
May 10th, 2017
The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords that only receive 20 per searches per month. Many times, these lower-trafficked keywords come in the form of a question. But why bother with these keywords that receive such little … Continue reading “Fantastic Question-Based Keywords and Where to Find Them”
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