The frank Agency February 26th, 2017 As direct mail recipients are bombarded by hundreds of pieces of direct mail each year, yours need to stand out from the crowd. The more attention it garners, the more likely it is to be opened, and the more likely it is to be read. While there are many tactics to boost the response rate … Continue reading “How to Upgrade Your Direct Mail Envelopes to Improve Response Rates”
The frank Agency February 15th, 2017 Each week most people receive a stack of miscellaneous letters in the mail, which are often quickly sorted into piles unofficially marked “keep” and “trash.” As a marketer, if you’re hoping to convert potentials into customers and drive sales, you’re piece of collateral must find its way into the keep pile. The brochures, catalogs, letters, and … Continue reading “The Five “Do’s” of Personalizing Your Direct-Mail Campaign”
The frank Agency January 31st, 2017 For decades, direct mail has been a pillar of both business-to-business and business-to-consumer marketing campaigns—and for good reason. Although it may seem in the digital age that more modern forms of marketing would leave this dinosaur in the dust, direct mail marketing remains highly effective at converting prospective customers into buyers. In 2015, the Direct … Continue reading “How to Ensure a Direct-Mail Campaign Remains Cost Effective”
Team Frank January 13th, 2017 Are you questioning the effectiveness of your direct mail marketing campaign? In today’s digital world – where the average consumer is exposed to upwards of 1,500 messages per day – don’t be convinced you should switch gears and drop direct mail from your overall marketing mix. We’ve already explained why direct mail marketing is far … Continue reading “How (and Why) Shorter is Better in Direct Mail Marketing “
Team frank December 14th, 2016 With the number of people walking down the street or waiting in lines who are glued to their mobile devices, tech-savvy marketers have long since accepted the mobile route as an effective method for attracting new customers and engaging existing customers. However, changing trends in technology haven’t completely wiped out the benefit of a highly focused … Continue reading “3 Effective Ways to Integrate Direct Mail with Mobile Marketing”
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