The frank Agency
May 18th, 2017
Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer gets a consistent image of your brand. Consistency drives home your brand’s message, helps customers remember you, and even helps develop trust. Be sure to include these seven brand-boosting features … Continue reading “7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts”
Team Frank
April 30th, 2017
Even in a world where mobile devices are prevalent, direct mail marketing is still one of the absolute best ways to connect with new customers and remain in the minds of those you’ve worked with before. However, because there is a cost involved with any marketing program, you want to make sure your direct mail … Continue reading “How to Ensure Your Direct-Mail Marketing is Reaching Targeted Recipients”
The frank Agency
April 25th, 2017
Today, everyone knows that SEO, PPC, social media and all other forms of digital marketing are proven methods for obtaining new customers and retaining existing ones. Using them is simply smart marketing. These new marketing channels work, for sure. But that’s not to say you should take your WiFi and social networks and ride off … Continue reading “Wait, Direct Marketing STILL Works in 2017?”
The frank Agency
April 5th, 2017
Getting all the variables right with your direct-mail marketing campaign requires careful execution, with the key word being “careful.” It’s common for novice marketers to miss a few steps and end up botching a potentially effective campaign. This generally happens when you rush to get your marketing materials into the hands of the consumer. Your … Continue reading “Don’t Rush Your Direct-Mail Marketing Campaign – Avoid These Easy-to-Overlook Errors”
The frank Agency
March 12th, 2017
With the rise of digital media, it’s easy to convince yourself that people don’t buy things through the mail anymore. You couldn’t be more wrong. While technology has added a new element to the marketing arena, direct mail campaigns remain highly relevant. If anything, it offers a targeted, wide-scale method to supplement online marketing technologies. … Continue reading “The Ultimate Breakdown of a Successful Direct Mail Campaign”
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