Susan Melgren
April 22nd, 2015
Digital marketing is moving more toward the visual. Just take a look at the social landscape today. From blogs to social posts, consumers today are choosing to share and engage with content that has high visual appeal over traditional text-based content. Just take a look at these statistics: 63% of social media is now made … Continue reading “5 Tips for Visual Marketing”
The frank Agency
February 16th, 2015
You’ve likely heard the phrase content is king, and for good reason, too. When it comes to website marketing, content is the crux upon which a good strategy relies. You’ve also probably heard “write for people, not the search engines.” Too often it’s easy to forget this second piece of advice and focus instead on … Continue reading “4 Basics of Content Marketing”
Susan Melgren
February 10th, 2015
Often times search engine optimization is thought of as only pertaining to keywords – and using them in such a way that attempts to game the search engines. There’s more to the game than simply manipulating keywords, however. When selecting keywords for your SEO strategy, it’s also important to consider the issue of user intent – the specific … Continue reading “The Importance of User Intent in Content Strategy”
Team frank
January 2nd, 2015
With the new year upon us, it is time to think about your marketing calendar for 2015. January will be here before you know it, so now is your chance to build your customer base for a profitable 2015. With content marketing becoming one of the most important methods for reaching customers and prospects, putting … Continue reading “The Importance of Having a Content Strategy in 2015”
Team frank
December 17th, 2014
Approximately two weeks stand between us and that great glittery ball drop. And since there’s just not enough to do between now and then, we thought we’d take a minute to ignore those last few items on our Christmas list (wool slippers for Great Aunt Josephine – again?) and instead run down our top five … Continue reading “5 Content Marketing Predictions for 2015”
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