How to Create a Content Strategy in 2016

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Susan Melgren January 15th, 2016

With another year behind us, now is the time to evaluate your 2015 marketing strategies, set goals for 2016 and revise your marketing plan to meet those goals. Content marketing is a great way to engage potential customers, share your brand’s expert knowledge, and in the process show potential customers the value of your brand. … Continue reading “How to Create a Content Strategy in 2016”

How to Measure Content Marketing ROI

content marketing ROI
Team frank May 4th, 2015

Content marketing is an “in” trend right now. Ask any marketing professional and they’ll agree that content is crucial to today’s marketing efforts. Yet ask the same marketers if they have a content strategy in place and defined metrics for measuring its success, and more than half will answer “no.” Content marketing is a valuable … Continue reading “How to Measure Content Marketing ROI”

5 Tips for Visual Marketing

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Susan Melgren April 22nd, 2015

Digital marketing is moving more toward the visual. Just take a look at the social landscape today. From blogs to social posts, consumers today are choosing to share and engage with content that has high visual appeal over traditional text-based content. Just take a look at these statistics: 63% of social media is now made … Continue reading “5 Tips for Visual Marketing”

4 Basics of Content Marketing

basics of content marketing
Susan Melgren February 16th, 2015

You’ve likely heard the phrase content is king, and for good reason, too. When it comes to website marketing, content is the crux upon which a good strategy relies. You’ve also probably heard “write for people, not the search engines.” Too often it’s easy to forget this second piece of advice and focus instead on … Continue reading “4 Basics of Content Marketing”

The Importance of User Intent in Content Strategy

user intent in content strategy
Susan Melgren February 10th, 2015

Often times search engine optimization is thought of as only pertaining to keywords – and using them in such a way that attempts to game the search engines. There’s more to the game than simply manipulating keywords, however. When selecting keywords for your SEO strategy, it’s also important to consider the issue of user intent – the specific … Continue reading “The Importance of User Intent in Content Strategy”

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