How the Content Marketing Landscape is Changing

Video agency
Liz Dupont October 29th, 2018

Content marketing has been a buzzword for quite a while now. So long, in fact, that now marketers are starting to get antsy, looking for the next big thing. Which way will the pendulum swing?? What’s trending for 2019? After all, if we’re not on the cutting edge, we’re going to be left behind! But … Continue reading “How the Content Marketing Landscape is Changing”

Category: Content, Video Read More

Why Vertical Videos are the New Norm in Social Media Marketing

0078_VerticalVideo_1200x628
Michael O'Brien September 24th, 2018

When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”

Five Ways Your Blog Can Support Your SEO Strategy

Five Ways Blogging Supports SEO
Dustin Freund February 24th, 2017

In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. However, blogs have now become much more than an online journal for individuals, as many of the world’s biggest (and smallest) organizations now have their own blogs as well, speaking … Continue reading “Five Ways Your Blog Can Support Your SEO Strategy”

The Difference Between Traditional and Digital Copywriting

SEO Copywriting
Kim Velten December 23rd, 2016

Before the advent of digital technology, advertising writing was so much less cluttered. Print, out-of-home and broadcast – that’s it. Yeah, each one was a ton to consider, but you had a handle on them. Then the digital era came around and mucked it all up. Mainly the internet. That indecipherably large thing that just … Continue reading “The Difference Between Traditional and Digital Copywriting”

The Difference Between SEO Content and Content Marketing

seo content vs content marketing
Kim Velten November 30th, 2016

In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, but what’s being debated is how content should be approached. For many years, it was quantity over quality. Produce as many blogs as possible in a given month; create dynamic … Continue reading “The Difference Between SEO Content and Content Marketing”