Five Ways Your Blog Can Support Your SEO Strategy

Five Ways Blogging Supports SEO
Dustin Freund February 24th, 2017

In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. However, blogs have now become much more than an online journal for individuals, as many of the world’s biggest (and smallest) organizations now have their own blogs as well, speaking … Continue reading “Five Ways Your Blog Can Support Your SEO Strategy”

The Difference Between Traditional and Digital Copywriting

SEO Copywriting
Kim Velten December 23rd, 2016

Before the advent of digital technology, advertising writing was so much less cluttered. Print, out-of-home and broadcast – that’s it. Yeah, each one was a ton to consider, but you had a handle on them. Then the digital era came around and mucked it all up. Mainly the internet. That indecipherably large thing that just … Continue reading “The Difference Between Traditional and Digital Copywriting”

The Difference Between SEO Content and Content Marketing

seo content vs content marketing
Kim Velten November 30th, 2016

In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, but what’s being debated is how content should be approached. For many years, it was quantity over quality. Produce as many blogs as possible in a given month; create dynamic … Continue reading “The Difference Between SEO Content and Content Marketing”

The Importance of Paid Content Distribution

Paid Content Distribution
Susan Melgren May 5th, 2016

“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”

How to Create a Content Strategy in 2016

Susan Melgren January 15th, 2016

With another year behind us, now is the time to evaluate your 2015 marketing strategies, set goals for 2016 and revise your marketing plan to meet those goals. Content marketing is a great way to engage potential customers, share your brand’s expert knowledge, and in the process show potential customers the value of your brand. … Continue reading “How to Create a Content Strategy in 2016”