Facebook Live Introduces Closed Captioning

Hearing-Impaired woman watches Facebook Live's closed captioning
Vanessa Koonce July 24th, 2017

We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” insight, everyone wants to showcase their content in real time. In June 2017, Facebook made their live streaming feature a little more all-inclusive. In an effort to encourage live stream … Continue reading “Facebook Live Introduces Closed Captioning”

Measuring Profitability of Social Media Retargeting

Two business men study social media retargeting on a tablet
Nick Barkman June 14th, 2017

Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most productive. Unfortunately these models do not always give credit where credit is due – or give too much credit to the wrong channels. Knowing this, how can you tell whether a … Continue reading “Measuring Profitability of Social Media Retargeting”

The Paid Trifecta: How PPC, Display Ads and Paid Social Work Together

The Paid Trifecta
Kim Velten March 23rd, 2017

They say good things come in threes. That things in threes are inherently better, more effective, and more satisfying than all other number of things. We could go on about the lore of threes found throughout history; the Trinity, the Triad, the Illuminati. But we’re really only here to talk about one particularly powerful trio: … Continue reading “The Paid Trifecta: How PPC, Display Ads and Paid Social Work Together”

Twitter & Periscope Announce Live 360 Video

Social Media Live Video
Allie McDowell December 29th, 2016

Throughout 2016, the big social networks like Facebook, YouTube and now Twitter, have been advancing users’ video capabilities to give their fans and followers a front-row seat to their experiences with live video. Yesterday, Twitter and Periscope announced a new feature that would allow users to share immersive experiences with their followers: live 360 video. … Continue reading “Twitter & Periscope Announce Live 360 Video”

Facebook Rolls Out Page Layout Changes

Facebook Page Layout Changes
Allie McDowell August 17th, 2016

Facebook has been making some changes to how users are seeing Pages. Some members of team frank began noticing changes on July 21, but it wasn’t until August 9 that the new layout for Facebook Pages became widespread. Facebook hasn’t officially announced much about these changes – other than a few updates to the sizes … Continue reading “Facebook Rolls Out Page Layout Changes”