The Basics of Retargeting

retargeting
Collin Young June 16th, 2016

In the third post of our ongoing paid search blog series, Digital Media Manager Collin Young delves into the concept of retargeting, from the basics of how it works to how The frank Agency paid search team utilizes retargeting to increase profit for our clients. Want to learn more about our paid search – and … Continue reading “The Basics of Retargeting”

4 Bid Modifiers You Should Be Using in Your PPC Campaigns

paid search bid modifiers
Collin Young June 9th, 2016

In the second post of our ongoing paid search series, The frank Agency paid search team shares some insights into bid modifiers and how we use them to increase the effectiveness of our clients’ paid search campaigns. To learn more about other paid search methods we use to generate results for our clients, check out … Continue reading “4 Bid Modifiers You Should Be Using in Your PPC Campaigns”

AdWords Updates from Google’s Performance Summit

responsive ads in the Google Display Network
Andrew Booth May 26th, 2016

On Tuesday, AdWords professionals from around the world tuned in to Google’s Performance Summit to hear about the newest changes that Google will be bringing to the AdWords experience. According to stats provided at the summit, trillions of searches are happening on Google every year, and over half of those searches are occurring on smartphones … Continue reading “AdWords Updates from Google’s Performance Summit”

The Importance of Paid Content Distribution

Paid Content Distribution
Susan Melgren May 5th, 2016

“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”

Snapchat for Brands: A Beginner’s Guide

Snapchat for brands
Allie McDowell April 19th, 2016

By now you’ve probably heard of Snapchat – even if you’re unsure what is, what it does and why on earth anyone would use it. You probably know that it’s popular with a younger demographic (preteens and millennials) – popular enough to the point that many people within that age group are abandoning more traditional … Continue reading “Snapchat for Brands: A Beginner’s Guide”