Facebook Live Introduces Closed Captioning

Hearing-Impaired woman watches Facebook Live's closed captioning
Vanessa Koonce July 24th, 2017

We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” insight, everyone wants to showcase their content in real time. In June 2017, Facebook made their live streaming feature a little more all-inclusive. In an effort to encourage live stream … Continue reading “Facebook Live Introduces Closed Captioning”

Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing

Can You Feel This - How to Effectively Use Textures in Direct-Mail Marketing
The frank Agency July 18th, 2017

Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a baby. Recall what it feels like to step barefoot on your freshly cut grass. The sensation of touch is the first and most basic of human senses. And it can … Continue reading “Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing”

How to Perform Effective SEO Competitive Analysis

SEO Competitive Analysis
Dustin Freund July 6th, 2017

In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as needed, and the process truly never ends as new competition pops up and current competition shifts. Let’s explore what we mean by “SEO competitive analysis,” its purpose, its techniques, its … Continue reading “How to Perform Effective SEO Competitive Analysis”

Learn How to Write Ad Headlines, Part II – Direct Mail

Direct Mail Headlines
Kim Velten June 21st, 2017

Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for the uniquely tough jobs such as direct mail. Because what makes jobs like direct mail headlines uniquely tough is that the headline is pretty much all you have to attract … Continue reading “Learn How to Write Ad Headlines, Part II – Direct Mail”

Measuring Profitability of Social Media Retargeting

Two business men study social media retargeting on a tablet
Nick Barkman June 14th, 2017

Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most productive. Unfortunately these models do not always give credit where credit is due – or give too much credit to the wrong channels. Knowing this, how can you tell whether a … Continue reading “Measuring Profitability of Social Media Retargeting”