Facebook Expands Messenger Advertising

Vanessa Koonce October 19th, 2017

If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now select “Messages” as a campaign objective. This campaign objective is designed to serve up your ad to people most likely to engage with the brand. The intention is … Continue reading “Facebook Expands Messenger Advertising”

A Snapshot of User Behavior When Reading Direct Mail

The frank Agency October 10th, 2017

If you’re among the many companies sending out direct-mail collateral, you may wonder what happens when the target audience receives your mail. Here, we’ll walk you through the typical read and response pattern of a direct-mail recipient. Meet Allison. She’s a 32-year old newly married account executive at a mid-sized insurance firm. She and her … Continue reading “A Snapshot of User Behavior When Reading Direct Mail”

Twitter to Expand 140 Character Limit?

Twitter character limit update
Vanessa Koonce October 2nd, 2017

This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted by the current character count limitations. This would include all languages except Japanese, Korean, and Chinese. So, what does this mean for Twitter … Continue reading “Twitter to Expand 140 Character Limit?”

3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis

Competitive Analysis in PPC
Bill Caton September 26th, 2017

Since the dawn of creation, there has been constant competition; for resources, for survival, for profit. The same is true in marketing. People are inundated with a variety of advertising throughout each day, making marketing your business a very competitive endeavor. One of the key elements to successful digital marketing is to keep an eye … Continue reading “3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis”

Best Practices of Conducting Keyword Research for a PPC Campaign

Magnifying glass highlights keywords for PPC
The frank Agency September 20th, 2017

Pay-per-click (also known as cost-per-click, or CPC) is one of the most widely used methods of online advertising, and for good reason. The PPC model is one in which an advertiser pays a publisher only when their ad is clicked. When done well, PPC can be a highly effective method to conserve ad dollars and … Continue reading “Best Practices of Conducting Keyword Research for a PPC Campaign”