The Ultimate Breakdown of a Successful Direct Mail Campaign

Ultimate Direct mail marketing tips
The frank Agency March 12th, 2017

With the rise of digital media, it’s easy to convince yourself that people don’t buy things through the mail anymore. You couldn’t be more wrong. While technology has added a new element to the marketing arena, direct mail campaigns remain highly relevant. If anything, it offers a targeted, wide-scale method to supplement online marketing technologies. … Continue reading “The Ultimate Breakdown of a Successful Direct Mail Campaign”

Understanding the Essentials of Google AdWords Certification

Google Certification and PPC
Brett McAtee February 28th, 2017

One of the most important things to know in the paid search field is your way around Google AdWords. The capabilities and amount of data at your fingertips when running an AdWords campaign can be intimidating, but Google has you covered. By passing Google AdWords certification, you will have a very solid foundation and understanding … Continue reading “Understanding the Essentials of Google AdWords Certification”

How to Upgrade Your Direct Mail Envelopes to Improve Response Rates

How to Upgrade Direct Mail Envelopes
The frank Agency February 26th, 2017

As direct mail recipients are bombarded by hundreds of pieces of direct mail each year, yours need to stand out from the crowd. The more attention it garners, the more likely it is to be opened, and the more likely it is to be read. While there are many tactics to boost the response rate … Continue reading “How to Upgrade Your Direct Mail Envelopes to Improve Response Rates”

Five Ways Your Blog Can Support Your SEO Strategy

Five Ways Blogging Supports SEO
Dustin Freund February 24th, 2017

In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. However, blogs have now become much more than an online journal for individuals, as many of the world’s biggest (and smallest) organizations now have their own blogs as well, speaking … Continue reading “Five Ways Your Blog Can Support Your SEO Strategy”

The Five “Do’s” of Personalizing Your Direct-Mail Campaign

Do's of Personalizing Direct-Mail Campaign
The frank Agency February 15th, 2017

Each week most people receive a stack of miscellaneous letters in the mail, which are often quickly sorted into piles unofficially marked “keep” and “trash.” As a marketer, if you’re hoping to convert potentials into customers and drive sales, you’re piece of collateral must find its way into the keep pile. The brochures, catalogs, letters, and … Continue reading “The Five “Do’s” of Personalizing Your Direct-Mail Campaign”