Instagram Introduces IGTV

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Madison Rohr July 12th, 2018

Instagram is ready to compete directly with YouTube after announcing it will begin allowing users to upload videos that are up to one hour in length, with the previous time having a one minute limit. The video hub will be accessible from a button inside the Instagram home screen, as well as a standalone app, … Continue reading “Instagram Introduces IGTV”

YouTube Custom Intent Benefits Direct Response Advertisers

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Renee Bolling May 3rd, 2018

Google recently announced enhancements to improve direct-response advertising performance on YouTube by bringing search intent to video. These enhancements include an extension of Custom Intent Audiences to YouTube and TrueView for Action ads. Custom Intent Audiences: Ad targeting on YouTube using data from signed-in Google users has been available since January 2017. The impending extension … Continue reading “YouTube Custom Intent Benefits Direct Response Advertisers”

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LinkedIn Launches Video Ads

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Madison Rohr April 18th, 2018

We’ve all been waiting and they’re finally here; video ads on LinkedIn. The social media platform has finally joined the video craze by offering video advertisements for sponsored content. Businesses also have the option to add video to their company pages. LinkedIn believes this addition will generate 5x more conversation for companies as opposed to … Continue reading “LinkedIn Launches Video Ads”

Facebook Data Protection Blunder

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Vanessa Koonce April 5th, 2018

If you’ve turned on the news lately chances are you have probably seen that Facebook is making headlines. Facebook and user data protection has been a hot topic of conversation lately as it pertains to the 2016 presidential election. Don’t worry we won’t be diving into views on politics. However, we will be reviewing what … Continue reading “Facebook Data Protection Blunder”

What are Micro-Interactions and Why They are Important in Web Design

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Britt Desbien February 27th, 2018

Microinteractions are an important concept in web design used to measure and evaluate the smallest level of interaction between the user and the product. More specifically, the term “microinteraction” describes a single moment or interaction in a single use-case or task that a person encounters when using a product. A web designer is primarily concerned … Continue reading “What are Micro-Interactions and Why They are Important in Web Design”