Google’s Responsive Search Ads Deliver More Relevant Marketing Messages

Google Responsive Search Ads
Rhonda Hernandez November 12th, 2018

What are Responsive Search Ads? Responsive Search Ads (RSAs) are Google’s newest ad product that uses machine learning to adapt the ad to the user’s search query and ultimate goal. RSAs mix and match up to 15 different headlines and 4 descriptions and can be arranged in any number of 43,680 different possible ad scenarios. … Continue reading “Google’s Responsive Search Ads Deliver More Relevant Marketing Messages”

How the Content Marketing Landscape is Changing

Video agency
Liz Dupont October 29th, 2018

Content marketing has been a buzzword for quite a while now. So long, in fact, that now marketers are starting to get antsy, looking for the next big thing. Which way will the pendulum swing?? What’s trending for 2019? After all, if we’re not on the cutting edge, we’re going to be left behind! But … Continue reading “How the Content Marketing Landscape is Changing”

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Connected TV is No Longer a New Frontier

Connected TV
Renee Boling October 26th, 2018

Do you remember the days when everyone gathered around the television to tune into can’t-miss TV?  Those days are gone as more and more people choose to watch TV on their own time using devices that are most convenient to them. Advertisers also have the added task of trying to reach cord-cutters (those who quit … Continue reading “Connected TV is No Longer a New Frontier”

How to Pick a PPC Agency

PPC Agency
Eric Jones October 15th, 2018

Picking an agency for your pay-per-click (PPC) marketing needs can be a daunting task. You are putting a lot of trust in a team of what is often complete strangers. Count on them to generate the revenue you need to keep your business running smoothly, help you expand into new areas, launch new products or any … Continue reading “How to Pick a PPC Agency”

What to Ask When Choosing a Web Design Agency

Web design agency
Matt Gasper October 8th, 2018

Having options is a good thing, but having too many options can be overwhelming. With hundreds of web design companies across the country, deciding which digital agency is best for your business could have you stressing, but if you understand your position and what you’re ultimate goals are then it should be a stress-free process. … Continue reading “What to Ask When Choosing a Web Design Agency”