7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts

Envelope with branding on it
The frank Agency May 18th, 2017

Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer gets a consistent image of your brand. Consistency drives home your brand’s message, helps customers remember you, and even helps develop trust. Be sure to include these seven brand-boosting features … Continue reading “7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts”

Oral Argument: what impact will healthcare reform have on the US dental equipment market?

DentalPost
Nick Barkman May 16th, 2017

While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers may have reason to cheer or to rethink growth projections. The global market CAGR (compound annual growth rate) for the dental equipment industry has been projected at a healthy 4.7% through 2024, fueled by a number … Continue reading “Oral Argument: what impact will healthcare reform have on the US dental equipment market?”

Fantastic Question-Based Keywords and Where to Find Them

Question Mark on Keyboard for Keyword Research
Dustin Freund May 10th, 2017

The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords that only receive 20 per searches per month. Many times, these lower-trafficked keywords come in the form of a question. But why bother with these keywords that receive such little … Continue reading “Fantastic Question-Based Keywords and Where to Find Them”

How to Ensure Your Direct-Mail Marketing is Reaching Targeted Recipients

By figuring out who you want to send your direct mailings to and making sure that they are received and responded to, you’ll boost your ROI and ultimately your company’s bottom line.
Team Frank April 30th, 2017

Even in a world where mobile devices are prevalent, direct mail marketing is still one of the absolute best ways to connect with new customers and remain in the minds of those you’ve worked with before. However, because there is a cost involved with any marketing program, you want to make sure your direct mail … Continue reading “How to Ensure Your Direct-Mail Marketing is Reaching Targeted Recipients”

Wait, Direct Marketing STILL Works in 2017?

Wait, Direct Mail Marketing Still Works in 2017
The frank Agency April 25th, 2017

Today, everyone knows that SEO, PPC, social media and all other forms of digital marketing are proven methods for obtaining new customers and retaining existing ones. Using them is simply smart marketing. These new marketing channels work, for sure. But that’s not to say you should take your WiFi and social networks and ride off … Continue reading “Wait, Direct Marketing STILL Works in 2017?”