Vanessa Koonce December 20th, 2017 We are all getting accustomed to Twitter’s new 280 character count that was rolled out recently. Many have boasted about the new flexibility of the expansion and according to a recent Buzzfeed article, it appears that the longer tweets are receiving more engagements. While this may be the case, Twitter hasn’t stopped there with enhancing … Continue reading “Twitter Creates Tweet Threads”
Vanessa Koonce December 11th, 2017 Snapchat has recently announced some updates to their user interface and we think these changes are definitely worth capturing. The social media platform has arranged chats and stories from friends on the left side of the camera screen while placing stories from publishers on the right side. This allows users to choose which information they … Continue reading “Snapchat continues to evolve”
Vanessa Koonce October 19th, 2017 If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now select “Messages” as a campaign objective. This campaign objective is designed to serve up your ad to people most likely to engage with the brand. The intention is … Continue reading “Facebook Expands Messenger Advertising”
Vanessa Koonce October 2nd, 2017 This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted by the current character count limitations. This would include all languages except Japanese, Korean, and Chinese. So, what does this mean for Twitter … Continue reading “Twitter to Expand 140 Character Limit?”
Vanessa Koonce September 12th, 2017 Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced that their news feed algorithm will estimate how long a page takes to load from its mobile app and will consider that information when ranking people’s feeds. If a site loads … Continue reading “Facebook Often Ranks Slow-Loading Pages Lower in News Feeds”
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