Building and maintaining a strong brand presence is more important than ever in today’s fast-paced and digital world. With so many companies vying for customers’ attention, creating a memorable and engaging brand that resonates with your target audience can be a significant challenge. However, with the advent of artificial intelligence (AI), companies now have access … Continue reading “How AI in Branding is Revolutionizing Connecting with Customers”
With so many brands and marketing messages vying for people’s attention, it can be challenging to differentiate yourself and capture the interest of your target audience. It’s crucial to develop a unique value proposition and brand messaging that resonates with your customers and makes your brand stand out. Investing in a well-thought-out marketing strategy that … Continue reading “Are You Standing Out in the Marketplace with Your Marketing Message?”
A company’s brand portfolio is its collection of brands, products, and services it offers customers. Managing these brands effectively requires a clear and coherent brand architecture that defines their relationships. A strong brand architecture is essential for building a successful brand portfolio and can help a company to: Increase brand awareness and recognition Build brand … Continue reading “Brand Architecture: Building a Cohesive and Effective Brand Portfolio”
Valerie Robertson
October 13th, 2015
It’s been said that you can influence what people say about your brand, but that you can’t own the conversation. We live in a world where customers can easily create and share negative reviews, making brand reputation difficult to manage. The quickness of the Internet and the pervasiveness of social media in our lives today … Continue reading “The Importance of Cross-Departmental Synergy”
913.648.8333