J.J. De Simone
August 31st, 2015
We’ve all heard the phrase “big data” in conjunction with every facet of the business world. It’s a sexy phrase that everyone likes to drop into conversation. Big data refers to large datasets that oftentimes are unstructured (i.e. not organized in rows and columns); if harnessed properly, deep customer insights can be gleaned from the … Continue reading “Why Small Data is Just as Good as Big Data”
Josh Stanze
March 5th, 2015
Among digital marketers, one of the biggest elephants in the room has always been the alarmingly low click-through rates (the percentage of users who see an ad and click it) on banner ads. On average, the typical banner ad has a click-through rate (CTR) of about 0.1%. That’s already a pretty unimpressive number, even before … Continue reading “How to Measure the Success of Display Campaigns”
Team frank
January 6th, 2015
Imagine you had the ability to know exactly what your customers were saying about your organization at any particular point in time. With this information, you’d be able to change your product lines to accentuate the things people like about your products, do away with the things they dislike, or plan your sales and marketing … Continue reading “Understanding Social Media Analytics”
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