The frank Agency
November 23rd, 2016
Looking for an extra way to connect with customers in your search advertising? Google AdWords has an answer for you to help reach those who may be a little bit phone shy. In October of 2016, Google rolled out a new click-to-message ad extension that allows users to contact you with absolute convenience. Prior to … Continue reading “New AdWords Test Feature: Texting Ad Extension”
Collin Young
November 22nd, 2016
Before we get started here, let’s set the record straight. This article is completely biased. This is coming from someone who lives and breathes pay-per-click (PPC) advertising. There, glad we got that out of the way. Now, you are probably wondering why exactly PPC is so awesome. I have come up with my five favorite … Continue reading “Why Pay-Per-Click Advertising is the Bomb Dot Com”
Bill Caton
July 12th, 2016
The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”
Bill Caton
June 30th, 2016
In the fifth – and almost final – installment of our paid search blog series, Senior Digital Media Buyer Bill Caton shares some insights on the Google Display Network and how The frank Agency paid search team uses the networks’ highly refined targeting options to generate big returns for our clients. What Is Display Advertising? … Continue reading “The Basics of the Google Display Network (GDN)”
Collin Young
June 16th, 2016
In the third post of our ongoing paid search blog series, Digital Media Manager Collin Young delves into the concept of retargeting, from the basics of how it works to how The frank Agency paid search team utilizes retargeting to increase profit for our clients. Want to learn more about our paid search – and … Continue reading “The Basics of Retargeting”
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