J.J. De Simone January 26th, 2016 “Predictive analytics” is a buzz term circling many industries at the moment. While a lot of companies are interested in employing this new trend for their business, there seems to be some confusion on what benefits predictive analytics can actually provide. If you’ve heard the term and wondered what all the fuss is about, you’re … Continue reading “The Benefits of Predictive Analytics in Marketing”
Valerie Robertson July 6th, 2015 Every marketing manager is faced with a slew of challenges every day. Those marketing managers tasked with trying to appease their corporate-level boss and their local sales force at the same time end up facing a set of very unique challenges, with solutions that are not so easy to come by. Below are the top … Continue reading “Top 5 Challenges for Marketing Your National Brand at a Local Level”
Susan Melgren April 22nd, 2015 Digital marketing is moving more toward the visual. Just take a look at the social landscape today. From blogs to social posts, consumers today are choosing to share and engage with content that has high visual appeal over traditional text-based content. Just take a look at these statistics: 63% of social media is now made … Continue reading “5 Tips for Visual Marketing”
Susan Melgren February 24th, 2015 When you think of social media marketing, Pinterest probably isn’t the first thing that comes to mind. Facebook and Twitter tend to dominate that game, and for good reason, too. According to the Pew Research Center’s Social Media Update for 2014, 71% of adult Internet users are on Facebook – and are on it frequently … Continue reading “The Growing Value of Pinterest for Marketing”
Team frank August 21st, 2014 You have just spent five minutes searching YouTube to find what seems like a credible video on how to tie a bow tie. With black satin positioned perfectly in each hand, you are ready to get started. Well, almost ready. First you have to endure a YouTube pre-roll ad. You know, the five seconds of … Continue reading “Content Marketing at Its Finest — Using YouTube Pre-Roll to Your Advantage”
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