Jennifer Mitchell
October 22nd, 2015
The customer experience: Do you know the experience you are providing your customers and, more importantly, do you know what your customers are saying about you? If I had a dollar for the number of times I heard a speaker or peer say the word “customer experience” during the 2015 Direct Marketing Association &THEN conference … Continue reading “3 Keys to Creating a Great Customer Experience”
Valerie Robertson
October 13th, 2015
It’s been said that you can influence what people say about your brand, but that you can’t own the conversation. We live in a world where customers can easily create and share negative reviews, making brand reputation difficult to manage. The quickness of the Internet and the pervasiveness of social media in our lives today … Continue reading “The Importance of Cross-Departmental Synergy”
J.J. De Simone
August 31st, 2015
We’ve all heard the phrase “big data” in conjunction with every facet of the business world. It’s a sexy phrase that everyone likes to drop into conversation. Big data refers to large datasets that oftentimes are unstructured (i.e. not organized in rows and columns); if harnessed properly, deep customer insights can be gleaned from the … Continue reading “Why Small Data is Just as Good as Big Data”
Team frank
August 21st, 2015
We are excited to announce that The frank Agency has been named among the top advertising agencies in the Kansas City area by the Kansas City Business Journal! Previously unranked, TfA made a huge leap forward this year when we were named among the top 10 of Kansas City’s Top Advertising Agencies, and No. 5 on … Continue reading “The frank Agency Named Among Top Area Advertising Agencies”
Josh Stanze
July 28th, 2015
They are earth’s mightiest marketers. In an age of uncertain ROI, they stand united to promote brands around the world. They are…the ADVERTISING AVENGERS! Assembling together for the first time at The frank Agency, these heroes each represent a specific aspect of the modern marketing landscape. Advertising has never been so awesome or stylish.
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