Tom Stofac July 20th, 2015 When my daughter was around 2-years old, we were driving around town one morning when she pointed out of the minivan (hey…we had three kids – don’t judge) and said ‘Taco Bell’. Actually, in her still-Southern twang, it sounded more like ‘Tah-coh Bayull.’ But that’s not the amazing thing. Most kids that age can string … Continue reading “4-D Branding: How to Build Your Brand”
Valerie Robertson July 6th, 2015 Every marketing manager is faced with a slew of challenges every day. Those marketing managers tasked with trying to appease their corporate-level boss and their local sales force at the same time end up facing a set of very unique challenges, with solutions that are not so easy to come by. Below are the top … Continue reading “Top 5 Challenges for Marketing Your National Brand at a Local Level”
Team frank May 4th, 2015 Content marketing is an “in” trend right now. Ask any marketing professional and they’ll agree that content is crucial to today’s marketing efforts. Yet ask the same marketers if they have a content strategy in place and defined metrics for measuring its success, and more than half will answer “no.” Content marketing is a valuable … Continue reading “How to Measure Content Marketing ROI”
The frank Agency February 16th, 2015 You’ve likely heard the phrase content is king, and for good reason, too. When it comes to website marketing, content is the crux upon which a good strategy relies. You’ve also probably heard “write for people, not the search engines.” Too often it’s easy to forget this second piece of advice and focus instead on … Continue reading “4 Basics of Content Marketing”
Team frank September 23rd, 2014 You’ve seen the news stories about social media mishaps made by brands across the country. An employee mistakenly sends an inappropriate personal tweet from the corporate account. A disgruntled intern airs her frustrations with the company. An insensitive hashtag creates a social media uproar. The latest batch of poorly thought-out posts came on a day when … Continue reading “#NeverForget: A Dilemma for Marketers”
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