Digital Marketing Synergy – 4 Ways PPC and SEO May Benefit One Another

How PPC and SEO May Benefit One Another
Dustin Freund January 26th, 2017

Digital marketing is pretty fascinating in many ways (especially for us marketing nerds here at The frank Agency), and one that often gets overlooked is how most digital marketing services are interconnected and have the ability to support one another. For example, how a direct mail campaign can help support a social media strategy, or … Continue reading “Digital Marketing Synergy – 4 Ways PPC and SEO May Benefit One Another”

Quiz: Should You Hire a Paid Search Agency?

ppc-quiz
Collin Young December 5th, 2016

Are you flirting with the idea of hiring a company to manage your PPC campaign? We have put together a questionnaire to fill out to help you decide if you should continue to manage your PPC campaign yourself, or call in the reserves and hire an agency to manage it for you. This is Teen … Continue reading “Quiz: Should You Hire a Paid Search Agency?”

4 Reasons Why PPC Should be Part of Your Digital Strategy

digital marketing strategy
Bill Caton November 28th, 2016

A couple quick Google searches will quickly reveal that competition is fierce within the search engine results pages (SERPs). Sure, you can work on your SEO and work your way to the top of the organic listings. But, the fact is, PPC ads are always going to display above organic listings – and you can … Continue reading “4 Reasons Why PPC Should be Part of Your Digital Strategy”

6 Common Mistakes in PPC Management

ppc management mistakes
Bill Caton November 25th, 2016

The frank Agency is all about proper PPC account structure and management – so we’d like to call out some of the common mistakes advertisers make with their accounts. Avoiding these common mistakes will help ensure you get the most out of your PPC account. 1. Targeting keywords that are not related to your product … Continue reading “6 Common Mistakes in PPC Management”

New AdWords Test Feature: Texting Ad Extension

google adwords click to text feature
Brett McAtee November 23rd, 2016

Looking for an extra way to connect with customers in your search advertising? Google AdWords has an answer for you to help reach those who may be a little bit phone shy. In October of 2016, Google rolled out a new click-to-message ad extension that allows users to contact you with absolute convenience. Prior to … Continue reading “New AdWords Test Feature: Texting Ad Extension”