New AdWords Test Feature: Texting Ad Extension

google adwords click to text feature
Brett McAtee November 23rd, 2016

Looking for an extra way to connect with customers in your search advertising? Google AdWords has an answer for you to help reach those who may be a little bit phone shy. In October of 2016, Google rolled out a new click-to-message ad extension that allows users to contact you with absolute convenience. Prior to … Continue reading “New AdWords Test Feature: Texting Ad Extension”

Why Pay-Per-Click Advertising is the Bomb Dot Com

why PPC is the bomb dot com
Collin Young November 22nd, 2016

Before we get started here, let’s set the record straight. This article is completely biased. This is coming from someone who lives and breathes pay-per-click (PPC) advertising. There, glad we got that out of the way. Now, you are probably wondering why exactly PPC is so awesome. I have come up with my five favorite … Continue reading “Why Pay-Per-Click Advertising is the Bomb Dot Com”

Using Conversion Tracking to Improve ROI

Tracking and Measurability
Bill Caton July 12th, 2016

The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”

The Basics of the Google Display Network (GDN)

Google Display Network (GDN)
Bill Caton June 30th, 2016

In the fifth – and almost final – installment of our paid search blog series, Senior Digital Media Buyer Bill Caton shares some insights on the Google Display Network and how The frank Agency paid search team uses the networks’ highly refined targeting options to generate big returns for our clients. What Is Display Advertising? … Continue reading “The Basics of the Google Display Network (GDN)”

5 RLSA Strategies to Crush Your Competition

RLSA, Remarketing Lists for Search Ads
Andrew Booth June 27th, 2016

In the fourth post of our ongoing paid search series, Senior Vice President of Media Services Andrew Booth dives into the particulars of RLSA and how The frank Agency uses this tool to our clients’ advantage in their search campaigns. Want to learn more about the different paid search methods we use to generate results … Continue reading “5 RLSA Strategies to Crush Your Competition”