Who says direct marketing can’t be both beautiful and effective? Certainly not us. We know the goal is to get someone to act, but first you have to get them interested. So we design impactful pieces that bust through cluttered mailboxes and create impact on your bottom line.
Is direct mail dead? Not at all. It’s simply a dying art because there aren’t many folks left that do it right. Luckily for you, most of them work for us.
We began over 30 years ago as a direct mail agency, so we not only know the art, we know the science. We live and breathe direct mail marketing ─ it’s in our DNA, and has been for nearly 35 years now. So while some agencies are still scrambling to learn the direct landscape of accountability and ROI, we use it as a foundation for building brands, integrating 1:1 disciplines and getting results for our clients.
When it comes to direct response, direct mail is the workhorse of your marketing mix. It supports your other marketing messages with more personalized, specific and in-depth information. It’s highly impactful and has a longer shelf life, leading to more in-depth engagement. It heightens awareness and continues to build your brand. And, of course, it captures prospect information as it drives them to action.
Three little words describe our approach for being a great direct mail agency: Test. Learn. Optimize.
We develop your program on the front end with the back end in mind, setting up controls and variables so we can test, test, test. We learn by analyzing campaign outcomes sliced and diced by offer, response method, list source, database segment, geography, creative approach and beyond. And then we use those learnings to optimize the next effort and make it even more successful. It’s a never-ending cycle. It also happens to be what makes us the best choice when choosing a direct mail agency.
End-to-end direct mail services
- Creative concepting and development
- Testing strategies and test cell setup
- Data modeling, profiling and segmentation
- Customer persona development
- Segment-specific versioning through copy and offer
- Mailing list sourcing
- List management/hygiene, including NCOA and DSF processing
- Print production and mailing services, including press approvals
- Back-end campaign analytics
913.648.8333
hifrank@thefrankagency.com