One little question. That’s the answer.

Why not?

Two words, six letters. But answering that tiny little question unlocks incredibly big thinking.

Why not sail off bravely into the unknown just to discover what might lie beyond? Why not leave the only home you’ve ever known to form a new nation based on the concept of freedom? Why not slip loose the bonds of this earth and set footsteps on a satellite some 240,000 miles away?

Why not?

When we set out to rebrand this agency, we spent a lot of time asking ourselves that one little question. And we found ourselves with an answer that defined not only us, but also what we feel is the future of marketing.

“Why not,” we asked, “make all marketing accountable to the bottom line? Why not redirect our thinking so that brand building and direct marketing become one irresistible force?”

Why not?

So here we are.The frank Agency.Yes, we’re a new name, but we’ve been around for three decades. And, yes, direct marketing is in our blood, but that blood is pumped by a heart with a passion for building brands.

We think we’re on to something incredibly big. And it all started with a question that’s massively small.

Why not, indeed?