Bill Caton 
When you’re searching for local products and services, it’s often easier to speak to a company representative over the phone rather than perusing endless web pages trying to find the information you need. A lot of searchers out there feel this way. According to Google, 70% of people using mobile search engines to find businesses will call those businesses directly from the search results page, resulting in a staggering number of leads for companies whose contact information is available.
Thanks to the new roll-out of Google AdWords call-only campaigns, businesses can now take advantage of the willingness of mobile users to click-to-call from SERPS by featuring new ads that prominently display a phone number and call button. In these new ads, users cannot click-through to the website; upon clicking the ad or company name, the standard message will appear confirming that users do in fact want to call your number. This new campaign is perfect for businesses that value calls over website clicks, or for companies that haven’t developed mobile-friendly landing pages yet.
Key Features of Call-Only Campaigns
- Ads will feature the business name, a short description, phone number and call button.
- Users no longer need to visit your website for helpful contact info. They simply search, see your call-only ad, and are connected with you in seconds.
- Ads and bidding are completely driven toward phone calls, so, if you are interested in increasing phone leads instead of garnering website clicks, this is a great option.
- Language on the call-to-action button is completely customizable, allowing advertisements to be tailored to your business needs.
- Call-only campaigns can be stacked onto existing campaigns or designed to run solo.
With this new campaign, it should now be easier to set up call-only ads and track conversions from phone calls. Interested in a call-only campaign for your brand? Contact The frank Agency today to learn more about our paid search services!
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