The Basics of the Google Display Network (GDN)

Google Display Network (GDN)
Bill Caton June 30th, 2016

In the fifth – and almost final – installment of our paid search blog series, Senior Digital Media Buyer Bill Caton shares some insights on the Google Display Network and how The frank Agency paid search team uses the networks’ highly refined targeting options to generate big returns for our clients. What Is Display Advertising? … Continue reading “The Basics of the Google Display Network (GDN)”

The Basics of Retargeting

retargeting
Collin Young June 16th, 2016

In the third post of our ongoing paid search blog series, Digital Media Manager Collin Young delves into the concept of retargeting, from the basics of how it works to how The frank Agency paid search team utilizes retargeting to increase profit for our clients. Want to learn more about our paid search – and … Continue reading “The Basics of Retargeting”

4 Bid Modifiers You Should Be Using in Your PPC Campaigns

paid search bid modifiers
Collin Young June 9th, 2016

In the second post of our ongoing paid search series, The frank Agency paid search team shares some insights into bid modifiers and how we use them to increase the effectiveness of our clients’ paid search campaigns. To learn more about other paid search methods we use to generate results for our clients, check out … Continue reading “4 Bid Modifiers You Should Be Using in Your PPC Campaigns”

The Basics of PPC Targeting

Paid Search Blog Series: The Basics of PPC Targeting
Bill Caton June 2nd, 2016

At The frank Agency, we utilize a lot of different paid search methods to generate results for our clients. Follow along with our paid search blog series as we explore different tools and targeting methods – and learn more about how we can use paid search to improve your company’s performance and increase ROI. In … Continue reading “The Basics of PPC Targeting”

AdWords Updates from Google’s Performance Summit

responsive ads in the Google Display Network
Andrew Booth May 26th, 2016

On Tuesday, AdWords professionals from around the world tuned in to Google’s Performance Summit to hear about the newest changes that Google will be bringing to the AdWords experience. According to stats provided at the summit, trillions of searches are happening on Google every year, and over half of those searches are occurring on smartphones … Continue reading “AdWords Updates from Google’s Performance Summit”