With over a billion active users and a skyrocketing influence on culture and commerce, TikTok has evolved far beyond a Gen Z video-sharing app. It’s now a powerhouse for brands, creators, and advertisers alike. If you’re looking to tap into TikTok’s marketing potential in 2025, this roundup of TikTok statistics and trends will help you understand where the platform is headed and how to make the most of it.
Key TikTok Statistics for 2025
TikTok’s growth story is nothing short of remarkable. It has become the fastest social platform ever to surpass 1 billion active users. As of early 2025, the platform boasts over 1.6 billion active users globally, a big leap from 133 million users just seven years ago.
In the U.S. alone, TikTok’s audience exceeds 135 million users, making it the platform’s largest market. This surge in popularity is also reflected in usage patterns: there are nearly 1 billion unique monthly TikTok visits, and the average user spends about 58 minutes per day on the app.
TikTok’s revenue numbers reinforce its dominance. In 2024, TikTok generated approximately $23 billion in revenue, a 42.8% year-over-year increase. Its advertising tools reached an astounding 1.59 billion people by January 2025, representing 19.4% of the global population. These TikTok statistics show just how powerful the platform has become for advertisers.
Demographically, TikTok continues to appeal to younger audiences. Its largest age group is 18 to 35-year-olds, who make up 14.1% of its global user base. TikTok has even surpassed Instagram in popularity among Gen Z users.
TikTok’s mobile-first nature has led to over 875 million global app downloads in 2024 alone, proving that the platform continues to dominate the mobile space.
TikTok Usage Statistics
User behavior on TikTok highlights just how engaged the audience truly is. In 2024, the average US adult spends 58.4 minutes a day on TikTok. On average, individuals now spend 25.5 hours per month on TikTok and open the app about 20 times per day.
TikTok also sees extraordinary levels of content creation. Each second, 272 videos are uploaded to the platform. That’s over 16,000 per minute, 981,000 per hour, and 34 million each day, adding up to a staggering 707 million videos per month. These TikTok stats underscore the platform’s role as both a creator’s haven and a content consumption giant.
Currently, TikTok ranks as the fifth most popular social media platform globally, trailing only behind Facebook, YouTube, Instagram, and WhatsApp. Within the U.S., TikTok had 113.2 million users in 2023, and that number is expected to climb to 121.1 million by 2027.
Engagement with brands is also strong—54% of TikTok users interact with brand content daily. Interestingly, the iOS version of TikTok outpaces Android with 30.8 million daily active users, compared to Android’s 15.4 million. For marketers, these TikTok statistics highlight the app’s broad reach and daily relevance.
TikTok Users by Age
TikTok’s dominant age demographic in the U.S. is users aged 25-35, who account for 30% of the platform’s user base. When combining this group with those aged 18-24, over 55% of TikTok users are under the age of 30, cementing its reputation as a young and vibrant platform.
Here’s a breakdown of TikTok users by age:
| Age Group | Proportion of US TikTok Users 2024 | Proportion of US TikTok Users 2022 |
| 18-24 years | 25% | 35% |
| 25-34 years | 35% | 32% |
| 35-44 years | 19% | 16% |
| 45-54 years | 13% | 8% |
| 55+ | 14% | 9% |
This youth skew has helped TikTok outperform even Instagram among Gen Z users.
Here’s a look at projected Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:
| Year | TikTok | Snapchat | |
| 2019 | 19.8 million | 26.1 million | 33.7 million |
| 2020 | 29.5 million | 29.5 million | 38.1 million |
| 2021 | 37.3 million | 37.3 million | 42 million |
| 2022 | 41.4 million | 41.4 million | 44.5 million |
| 2023 | 45 million | 45 million | 47 million |
| 2024 | 48.3 million | 48.3 million | 49.6 million |
| 2025 | 48.8 million | 48.8 million | 49.5 million |
Sources: Industry Dive, Backlinko, eMarketer
For brands hoping to connect with a younger, trend-sensitive audience, these TikTok stats confirm the platform is the place to be.
TikTok Users by Gender
As of January 2025, TikTok’s gender distribution is slightly tilted toward males, who make up 55.7% of users, while females make up 44.3%. Breaking it down further, the largest gender-age segment is males aged 25-34, making up 19.1% of users. On the other end of the spectrum, female and male users aged 55+ represent the smallest groups at roughly 4% each.
These TikTok statistics provide useful insights for marketers looking to tailor messaging by demographic.
| Age Group | Proportion of TikTok Users | |
| Female | Male | |
| 18-24 years | 14.1% | 16.6% |
| 25-34 years | 14.6% | 20.7% |
| 35-44 years | 7.2% | 9.2% |
| 45-54 years | 4.3% | 4.9% |
| 55+ years | 4.1% | 4.3% |
Source: DataReportal
TikTok Advertising Statistics
Despite its massive reach, TikTok is still underused by brands. Only 28% of marketers currently leverage the platform. However, those who do are seeing powerful results—56% report better ad performance on TikTok compared to other platforms.
In fact, TikTok’s ad products like TikTok Promote and TikTok Shop are driving substantial business value. The platform is on track to earn $34.8 billion in ad revenue by 2026. Its parent company, ByteDance, brought in $73 billion in the first half of 2024 alone, trailing only slightly behind Meta’s $75.5 billion.
Further emphasizing TikTok’s marketing power:
- 61% of users discover new products and brands on the platform.
- 92% of users take action after viewing branded content.
- 1 in 4 users have made a purchase after seeing a beauty-related TikTok.
- Millennials on TikTok are 2.3x more likely to tag a brand in a post.
- TikTok maintains a strong 2.5% average engagement rate, the highest among social platforms.
- 63% of high-performing ads on TikTok make their message clear right from the start.
If you’re looking for a social media agency that can help you tap into TikTok’s potential, these TikTok trends make a compelling case for growing your presence on the platform.
TikTok Trends
Understanding TikTok trends is essential for any brand looking to stay relevant in 2025. Entertainment is still the most consumed content category, with hashtags like #Dance racking up over 181 billion views globally.
TikTok videos tend to gain most of their traction within the first 8 days, showing just how fast content moves on the platform. To capitalize on this, brands need to be timely and strategic in their content planning.
Audio remains a vital ingredient for engagement. In fact, 67% of users prefer brand content that incorporates trending music. The platform’s most viewed video ever, Bella Poarch’s lip-sync to “M to the B,” is a testament to the viral power of combining catchy visuals with audio trends.
These TikTok trends make it clear: creativity, speed, and cultural relevance are essential for success.
What’s Next for TikTok?
Looking ahead, TikTok’s future is primed for even greater influence across both culture and commerce. As more brands begin to take the platform seriously, the competition for attention will increase, making a smart strategy more important than ever.
If you’re ready to launch or level up your TikTok strategy, our team at The frank Agency is here to help. We bring decades of marketing expertise into the world of TikTok, helping brands grow through creative content, data-driven campaigns, and bold ideas that break through.
