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Case Study

Carestream Dental

Branding - Carestream

Integrated Campaign - Carestream

Direct Mail - Carestream

Product Launch - Carestream

Email Marketing Services - Carestream

Sales Support - Carestream

Trade Show - Carestream

CLIENT

Carestream Dental

SERVICES

BrandingIntegrated CampaignDirect MailProduct LauncheMarketingSales SupportTrade Show

As the North American agency of record, The frank Agency helped Carestream Dental, a global provider of digital dentistry products, expand its market share and drive measurable revenue for its imaging equipment, CAD/CAM systems and practice management software. We localized their brand for the U.S. and Canada, shifting to a predominant message and streamlined graphics. Our TechCheck campaign, a multi-year success, transformed dental practitioners into superheroes and shifted the sales team to “practice consultants,” resulting in increased credibility, shortened sale cycles and strengthened brand loyalty.

Marketing ROI: 520%

Year-over-Year Sales Increase: Nearly 300%

Our integrated strategies positioned Carestream Dental as a trusted practice partner, enhancing its market standing and driving significant ROI.

Building Brand Loyalty Through an Integrated Sales Campaign and Empower Dental Professionals

Objective:

The frank Agency aimed to expand the brand’s market share and drive measurable bottom-line revenue for its dental imaging equipment, CAD/CAM systems, and dental practice management software in the U.S. and Canada. The goal was to solidify Carestream Dental’s standing as a trusted and preferred brand among dental professionals in North America.

Approach:

Approach: The frank Agency localized Carestream Dental’s branding for the North American market by adapting global standards to resonate with U.S. and Canadian audiences, focusing on clear, powerful messaging. They launched the successful “TechCheck” campaign , positioning dental practitioners as heroes and Carestream’s sales team as practice consultants, which shifted customer perceptions and drove significant sales increases.
Our strategy also included targeted direct mail, digital marketing with custom audience targeting, a multi-channel product launch campaign, a drip email series to build product anticipation, and comprehensive trade show support.

impact:

The frank Agency’s strategies led to consistent year-over-year sales increases and a significant % marketing ROI of 520% for the “TechCheck” campaign . The agency’s work boosted sales and improved customer targeting through data capture and analysis, shortened the sales cycle, improved lead generation, and strengthened brand preference and loyalty among dental professionals.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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