Branded search campaigns have become increasingly important in driving online-to-offline conversions. As Google continues to dominate search, it’s no surprise that Google’s paid search platform, Google Ads is a popular model for creating branded search campaigns. Google Ads is a powerful tool for driving traffic and conversions, but it also offers benefits beyond direct response advertising.
One of the most significant advantages of Google Ads is its ability to increase brand awareness and drive offline sales. In a study conducted by Google and Nielsen, branded search ads were found to be highly effective in increasing brand awareness and driving offline conversions.
What Are Branded Search Ads?
Branded search ads are Google Ads that target searches for your brand or branded keywords. These ads appear at the top of Google’s search results page when someone searches for your brand name or a related keyword. Branded search ads can help businesses increase visibility among their target audience and drive traffic to their website.
Branded search campaigns target users who are already familiar with your brand. When a user searches for your brand name on Google, your branded search ad will appear at the top of the search results. This gives you the opportunity to: