Our Client, based in Miami and Puerto Rico, is an accredited multi-campus university that gained significant traction in SERPs after implementing critical optimizations that resulted in high rankings for program search queries and increased student program applications.
Increase organic visibility and generate more qualified student applications through strategic SEO optimization, enabling the site to rank in both English and Spanish while delivering tailored program content to each campus audience.
We developed a comprehensive, multi-channel strategy addressing technical optimization, content consolidation, and audience engagement across SEO, web development, and UX, driving sustainable, long-term growth for both English and Spanish-speaking audiences.
The university was experiencing a decrease in organic search traffic to landing pages for their individual programs. The website caters to two user groups, English-speaking and Spanish-speaking visitors, but content was disorganized and navigation was difficult.
Program content was duplicated across four campuses. Content was only offered in Spanish for Puerto Rico and exclusively in English for the US, making it nearly impossible to achieve strong rankings across languages and regions. Search engines were also ignoring many optimizations due to a limited crawl budget.
We consolidated program content into single location-based landing pages with campus-specific toggles that displayed relevant information for each location.
Our goal was to enable the site to rank in both languages while delivering program content tailored to each local campus. These optimizations significantly improved the UI/UX, emphasized key details, increased content clarity, and encouraged higher conversion rates.
This cut down on excess pages and duplicate content, enabling the site to rank for targeted key terms without the risk of content cannibalization.
Organic SERP visibility increased by 66% over a 16-month period.
Organic SERP CTR increased by 90% over a 16-month period.
Impressions increased by 78% over a 16-month period.
The organic search conversion rate increased by 9% over a 16-month period.
The frank Agency implemented a comprehensive SEO strategy built on three core pillars:
Conducted in-depth keyword research and integrated high-impact topics throughout the site. Improved overall site structure to better distribute organic traffic across informational, financial assistance, and campaign pages, not just donation pages.
Created and revamped targeted landing pages focused on financial assistance for transplants, chronic illnesses, and catastrophic injuries. Integrated high-volume, high-intent keywords into these pages to capture patients actively searching for help.
Optimized and published high-volume keyword articles to further boost organic traffic. Content was designed to serve both search engines and real patients, providing genuinely useful information while driving more evenly distributed engagement across the site.
Over a 16-month period
Organic search click-through rate
Total SERP impressions
Our strategic SEO initiatives delivered measurable improvements across all key performance indicators.
Achieved a 66% increase in organic SERP visibility and a 90% rise in click-through rates over 16 months.
Targeted keywords saw significant improvement in rankings and overall visibility across English and Spanish searches.
Program content consolidated into location-based pages eliminated duplication and removed cannibalization risk.
UI/UX improvements, clearer content, and improved conversion pathways drove more qualified student application leads.
Our multi-faceted strategy addressed critical technical issues, consolidated content, and improved user experience, resulting in substantial improvements across all key metrics.
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