Our client is a community-based medical fundraising nonprofit that helps patients and families navigate the financial burden of medical expenses. Their platform connects those in need with donors and community supporters to fund transplants, chronic illness care, and catastrophic injury recovery.
Enhance organic traffic distribution across the website, beyond campaign donation pages, to increase overall site visibility, drive more evenly distributed traffic to key pages, and grow sitewide conversions including new applications and donations.
We implemented a comprehensive SEO and content development strategy, improving site structure, conducting in-depth keyword research, creating niche landing pages, and optimizing high-volume articles to drive sustainable organic growth.
Paid Search
Community-based Financial Assistance | Transplants · Chronic Illness · Catastrophic Injuries
Organic SERP visibility increased by 75% over a 16-month period
Average keyword position improved by 59% over a 16-month period
Impressions increased by 48% over a 16-month period
Leads from organic search traffic increased by 9% over a 16-month period
The client faced four core challenges limiting organic reach and sitewide engagement:
The vast majority of organic traffic landed directly on campaign donation pages, bypassing key informational and financial assistance pages and limiting overall site engagement.
The site lacked strong organic rankings for high-intent medical financial assistance keywords, making it difficult for patients searching for help to discover the nonprofit's services.
There were no dedicated landing pages targeting specific medical conditions including transplants, chronic illness, and catastrophic injuries, leaving significant keyword and content gaps across the site.
Without targeted landing pages and strong organic reach, sitewide conversions, including new patient applications and community donations, were underperforming relative to the organization's potential.
The frank Agency implemented a comprehensive SEO strategy built on three core pillars:
Conducted in-depth keyword research and integrated high-impact topics throughout the site. Improved overall site structure to better distribute organic traffic across informational, financial assistance, and campaign pages, not just donation pages.
Created and revamped targeted landing pages focused on financial assistance for transplants, chronic illnesses, and catastrophic injuries. Integrated high-volume, high-intent keywords into these pages to capture patients actively searching for help.
Optimized and published high-volume keyword articles to further boost organic traffic. Content was designed to serve both search engines and real patients, providing genuinely useful information while driving more evenly distributed engagement across the site.
1,554 total leads generated
78,526 total sessions
627 to 42 AI overview impressions
Our strategic SEO initiatives delivered measurable improvements across all key performance indicators
Achieved significant growth in both user sessions and qualified lead generation
Saw substantial increases in organic traffic from target keywords
Targeted keywords experienced a significant improvement in rankings and overall visibility
Traffic from AI-powered search engines showed remarkable growth
Our multi-faceted strategy addressed critical technical issues, filled content gaps, and built authoritative backlinks that resulted in substantial improvements across all key metrics.
Grew organic traffic through strategic technical optimizations
Successfully improved keyword rankings for critical terms
Improved user experience, user journey and conversions
Built strong domain authority through quality backlink acquisition
Positioned client for long-term success in AI-powered search results
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