Our client is a leader and innovator in air ambulance service, streamlining the medical transport process for patients, their families, and the case managers who care for them. They provide an end-to-end solution for medical transport, taking care of all the details so clients can focus on patient care.
Provide high-quality leads to the internal sales team and call center through paid search, display, retargeting, SEO, and analytics; improving lead quality while reducing false leads, increasing conversions, and maximizing flight volume and bottom-line revenue.
We developed a comprehensive, multi-channel digital strategy spanning paid search, display advertising, retargeting, SEO, and campaign analytics, all focused on driving high-quality leads and maximizing return on ad spend.
The client faced four core challenges that were limiting the performance of their paid search campaigns:
The client had previously had the air ambulance airspace pretty much to itself, operating as the #1 provider with little to no competition.
About five years ago, new competitors entered the space, drawn by the high profitability of the business. Hospital case managers, the client’s primary target audience, developed strong brand preference and loyalty to other carriers.
The client’s top marketing challenges were twofold:
Reducing false leads while increasing conversion volume was critical to maximizing the value of every marketing dollar spent.
The Frank Agency provided paid search, display, retargeting, SEO, and analytics to the client with the overall goal of providing high-quality leads to the internal sales team and call center.
We focused on improving lead quality while reducing “false” leads, which lead to more conversions and increased flight volumes.
We analyzed and optimized digital campaigns daily, adjusting keywords and landing pages to provide not only more traffic, but the right traffic.
Our goal was to identify and deliver leads that would not only convert to flights, but to profitable flights that would maximize the client’s bottom-line revenue.
This daily optimization cadence ensured every campaign dollar worked harder and every lead moved closer to conversion.
More qualified leads delivered
Significantly higher lead quality
More leads converted to bookings
Lower cost per flight booked
Higher value flights secured
Significantly improved ROAS
Our targeted PPC optimization strategy delivered measurable improvements across ROI, call volumes, revenue and job estimates
Lead volume increased by 12% while false lead rates dropped by 65%, delivering far more qualified prospects to the sales team and call center.
Conversion volume to flights increased by 49%, directly contributing to higher flight volumes and stronger bottom-line revenue for the client.
Cost-per-conversion dropped by 30% while average revenue per flight increased by 14%, maximizing the efficiency of every campaign dollar.
Average return on ad spend increased by 86%, proving that daily campaign optimization and lead quality focus drives compounding financial results.
Our multi-channel digital strategy, spanning paid search, display, retargeting, SEO, and daily campaign optimization, delivered substantial improvements across every key metric.
Lead volume increased by 12% with significantly higher quality
False lead rates decreased by 65% through precise targeting
Conversion volume to flights grew by 49%
Cost-per-conversion reduced by 30% through daily optimization
Average revenue per flight increased by 14%
Return on ad spend improved by 86%
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