Magazine Archive

Corporate needs to have a solid partnership with dealers to bridge the gap between brand-consistent marketing and locally relevant messaging. Discover how strong dealer marketing programs can succeed at both levels.Continue reading “Twitter to Expand 140 Character Limit?”

As data analysis grows in sophistication, it becomes an ever more critical component to driving dealer revenue. How can your dealerships leverage data to anticipate needs and penetrate local markets to achieve increased sales, higher customer LTV and increased profitability?Continue reading “Twitter to Expand 140 Character Limit?”

After-sales and service can account for 60% of a dealership’s net profits. But the critical decline in skilled auto technicians poses a threat to capturing this revenue. How can the industry turn the tides of the tech shortage? Continue reading “Twitter to Expand 140 Character Limit?”

Is one solution better than the other? Evaluate the pros and cons so you can find the balance that works best for your situation.Continue reading “Twitter to Expand 140 Character Limit?”

Your customers can’t afford downtime. Learn how your parts and service programs can improve retention and loyalty with built-in uptime programs designed to provide reliable and lasting customer benefits.Continue reading “Twitter to Expand 140 Character Limit?”

New technologies have improved the life of commercial vehicles, leading to slower replacement rates and, thus, fewer sales. Understand the market factors at play and tap into ways to compensate and stay ahead of the decline.Continue reading “Twitter to Expand 140 Character Limit?”

Telematics are set to change the face of vehicle dealerships. Are you prepared to adapt?Continue reading “Twitter to Expand 140 Character Limit?”