Most HVAC, plumbing, and electrical companies waste thousands every month on paid search that isn't connected to their actual revenue. We fix that. We restructure your campaigns, connect your ads to ServiceTitan, and make every dollar accountable.
No commitment. We'll review your account and tell you what we find.
No sales pitch. Just data and what we find in your account.
You're writing checks to Google every month, but when you ask which campaigns are actually putting jobs on the board, nobody has a clear answer. Your ServiceTitan data lives in one place, your Google Ads data lives in another, and the two aren't talking to each other. So you keep spending because you're afraid to stop, even though you're not sure what's really driving revenue.
Maybe your last agency set things up with too few campaigns, so your high margin services and your low margin services are fighting over the same budget. Maybe your conversion tracking is counting form fills and page views instead of actual phone calls that turn into booked jobs. Maybe you're paying $40 or $50 per click when you should be paying $8.
This is the exact problem we solve. We've seen it in almost every home services account we've audited, and we know how to fix it.
We restructure your Google Ads account so every campaign is organized by service type, every dollar is allocated to your most profitable work, and your bidding strategy takes advantage of Google's automation instead of fighting it. We also manage Local Service Ads to put you at the top of search results with the Google Guaranteed badge.
We get your business ranking in the local map pack and in organic search results for the services and areas you actually serve. Our SEO work is built on 17+ years of experience and our proprietary SinglePageSEO platform.
We connect your Google Ads directly to ServiceTitan so you can see exactly which campaigns, keywords, and ads are generating booked jobs and revenue, not just clicks and calls. This is the single most impactful thing most home services companies aren't doing.
We build websites designed to convert visitors into phone calls. Fast loading, mobile optimized, and built with clear calls to action that make it easy for homeowners to contact you.
The frank Agency was founded on a simple idea: marketing should generate measurable results. Not impressions. Not awareness. Results. That direct response DNA runs through everything we do, which is why home services companies are a natural fit for our approach.
Most agencies treat your CRM as an afterthought. We build our campaign strategy around it. We connect your paid search, your call tracking, and your ServiceTitan instance so every marketing dollar is traceable from the ad click to the booked job to the invoice.
We manage campaigns for single location plumbing companies and we've managed SEM and email marketing for ARS/Rescue Rooter, one of the largest residential services companies in the country. We've also served as agency of record for brands like AT&T, Home Depot, Carestream Dental, and Mercedes Benz. Whatever your size, we've operated at your level.
No junior account managers learning on your dime. The people managing your campaigns are experienced professionals who understand home services marketing, and you have direct access to them.
Guardian Plumbers was spending on Google Ads but couldn't see a positive return. Their campaigns were poorly organized with manual bidding that drove up costs. They had minimal keyword coverage, and ServiceTitan was never configured to track campaign performance. Budget was spread unevenly across services with no strategic allocation.
We completely restructured their Google Ads account, implemented modern bidding strategies, added remarketing campaigns, and optimized keywords around their most profitable services. We revamped conversion tracking and connected everything to ServiceTitan so they could finally see which campaigns were generating real revenue.
When it comes to our PPC ads, previously I had never seen a positive ROI, so I never allocated much of a budget to that market, until I was referred to The frank Agency. I decided to give them a try and I am happy I did. The team that manages our account know their stuff! Since they have taken over our PPC campaigns I have seen an increase in ROI and it's in the positive! If you were like me, and are hesitant to spend in this space, I would encourage you to just have a conversation with these guys and you'll see there's no smoke and mirrors here, just data and results.
Point Loma's digital presence wasn't reaching their target audience in San Diego. Their paid search campaigns delivered poor ROI due to poorly organized campaigns and manual bidding. Budget allocation was off, with low revenue services eating more of the budget than high revenue services. Their Google Ads account was tracking conversion points that had nothing to do with actual ROI, and ServiceTitan was never configured properly.
We restructured the account and expanded the number of campaigns to give more control over budget allocation per service. We implemented newer bid strategies, optimized keywords for their most profitable services, and established accurate conversion tracking connected to ServiceTitan.
I have worked with multiple agencies to handle my pay per click advertising over the past 10 years. Hands down, we have seen the best results by far with The frank Agency. They pay close attention to our account and work with our budget to maximize our results. I love that I get to work directly with the person who actually handles the account. They have done more for our PPC account in the time that we've worked together than any other agency.
Request your free audit. We'll review your campaigns, your tracking, and your ServiceTitan setup, and tell you exactly where the money is going and where the opportunities are. No cost. No obligation.
Request My Free AuditPartner with The frank Agency and grow your business.