The Importance of Paid Content Distribution

Paid Content Distribution
Susan Melgren May 5th, 2016

“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”

Snapchat for Brands: A Beginner’s Guide

Snapchat for brands
Allie McDowell April 19th, 2016

By now you’ve probably heard of Snapchat – even if you’re unsure what is, what it does and why on earth anyone would use it. You probably know that it’s popular with a younger demographic (preteens and millennials) – popular enough to the point that many people within that age group are abandoning more traditional … Continue reading “Snapchat for Brands: A Beginner’s Guide”

How to Create a Content Strategy in 2016

blog-content-strategy
Susan Melgren January 15th, 2016

With another year behind us, now is the time to evaluate your 2015 marketing strategies, set goals for 2016 and revise your marketing plan to meet those goals. Content marketing is a great way to engage potential customers, share your brand’s expert knowledge, and in the process show potential customers the value of your brand. … Continue reading “How to Create a Content Strategy in 2016”

3 Keys to Creating a Great Customer Experience

DMA conference - customer experience
Jennifer Mitchell October 22nd, 2015

The customer experience: Do you know the experience you are providing your customers and, more importantly, do you know what your customers are saying about you? If I had a dollar for the number of times I heard a speaker or peer say the word “customer experience” during the 2015 Direct Marketing Association &THEN conference … Continue reading “3 Keys to Creating a Great Customer Experience”

The Importance of Cross-Departmental Synergy

cross departmental synergy
Valerie Robertson October 13th, 2015

It’s been said that you can influence what people say about your brand, but that you can’t own the conversation. We live in a world where customers can easily create and share negative reviews, making brand reputation difficult to manage. The quickness of the Internet and the pervasiveness of social media in our lives today … Continue reading “The Importance of Cross-Departmental Synergy”