case-study-mercedes-benz

Driving Sales and Aftersales for Local Dealerships

As one of the fastest-growing, most lucrative vehicle segments, the demand for commercial vans has been steadily growing in recent years. And with the growth in new vehicle sales comes growth in after-sales and service, offering big opportunities for big revenue growth at MB dealerships. Partnering with MBUSA for its Sprinter brand, our team applies its 35 years of proven success in fully-managed dealer marketing programs to deliver Tier I and Tier III targeted communications that drive new vehicle sales, after-sales and service revenue for over 90% of participating Sprinter dealers in MBUSA’s network.

Branding

We’ve taken after-sales to a whole new level with the introduction of VANCARE, an innovative branded approach to service and maintenance that builds credibility and customer loyalty for this hugely profitable side of the business. The frank Agency partnered with MBUSA to develop the new VANCARE program from top to bottom. From the new logo, to dealer launch/education materials, customer welcome pieces and a full array of marketing campaign elements, VANCARE presents an integrated message to internal and external audiences alike. And based on the program’s success right out of the gate, the program has been extended with the addition of VANCARE Express and VANCARE Mobile – taking care of customers whenever and wherever they need service.

Dealer Marketing Program

When it comes to dealer marketing, local and personal is the key. Tapping into The frank Agency’s proprietary distributed marketing solution, we provide a turnkey, managed marketing program giving dealers access to over 200 corporate approved and co-op compliant options for direct mail, email, POS materials, sales collateral and promotional items. All managed by Team frank’s dedicated account reps who make each dealer’s local marketing efforts fast, easy and most of all, effective.

Sales Support

From vehicle brochures to sales sheets to parts catalogs, and everything in between, we provide a full array of sales support materials that drive customer awareness and action for new vehicle sales and after-sales.

Point-Of-Sale

Our marketing toolbox includes everything a dealer needs to promote special offers and services that drive traffic and revenue. We provide POS materials that range from posters, banners, counter cards, window clings, floor mats and even van wraps – available in one-offs or as full kits to get the full effect.

Direct Mail and Email

Direct mail and email work together to drive traffic into dealerships using both on-demand and triggered marketing based on transactional data. It’s all about right-time, right-message marketing, and it works.

Sprinter Vans Website

The website development experts at Team frank combined three enterprise sites into one unified customer experience for Sprinter Vans. User-engagement features such as Build-Your-Own, Compare Competition, Payment Estimator and Total Cost of Ownership work with the Dealer Locator to draw potential owners in and provide stickiness.

Events

Regional events pull in prospective owners for a hands-on look at the Sprinter van, then drive traffic to the local dealerships with special incentive offers.