Measuring Profitability of Social Media Retargeting

Two business men study social media retargeting on a tablet
Nick Barkman June 14th, 2017

Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most productive. Unfortunately these models do not always give credit where credit is due – or give too much credit to the wrong channels. Knowing this, how can you tell whether a … Continue reading “Measuring Profitability of Social Media Retargeting”

Learn How to Write Ad Headlines, Part I – Paid Search and Display

Headlines
Kim Velten June 7th, 2017

If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No one reads,” they say, “Words are GROSS.” Forget the fact that the highest-ranking blogs in search are 1000+ of those nasty things. But the nay-sayers are somewhat right when it … Continue reading “Learn How to Write Ad Headlines, Part I – Paid Search and Display”

The Paid Trifecta: How PPC, Display Ads and Paid Social Work Together

The Paid Trifecta
Kim Velten March 23rd, 2017

They say good things come in threes. That things in threes are inherently better, more effective, and more satisfying than all other number of things. We could go on about the lore of threes found throughout history; the Trinity, the Triad, the Illuminati. But we’re really only here to talk about one particularly powerful trio: … Continue reading “The Paid Trifecta: How PPC, Display Ads and Paid Social Work Together”

Digital Marketing Synergy – 4 Ways PPC and SEO May Benefit One Another

How PPC and SEO May Benefit One Another
Dustin Freund January 26th, 2017

Digital marketing is pretty fascinating in many ways (especially for us marketing nerds here at The frank Agency), and one that often gets overlooked is how most digital marketing services are interconnected and have the ability to support one another. For example, how a direct mail campaign can help support a social media strategy, or … Continue reading “Digital Marketing Synergy – 4 Ways PPC and SEO May Benefit One Another”

Quiz: Should You Hire a Paid Search Agency?

ppc-quiz
Collin Young December 5th, 2016

Are you flirting with the idea of hiring a company to manage your PPC campaign? We have put together a questionnaire to fill out to help you decide if you should continue to manage your PPC campaign yourself, or call in the reserves and hire an agency to manage it for you. This is Teen … Continue reading “Quiz: Should You Hire a Paid Search Agency?”