GoodYear Tires

A Product Launch Campaign With Traction

When it comes to commercial trucking, flat tires are a fact of life. Owners and fleet operators can lose thousands in downtime and repair. Enter Goodyear truck tires featuring DuraSeal Technology, the first-ever commercial tire that instantly seals tread punctures. Goodyear’s fleet customers could now choose a tire that lasted longer, eliminated downtime, and lowered costs. The frank Agency helped launch this innovative new technology from a trusted brand with a multi-channel launch promotion designed to build trial and drive purchases through a generous rebate offer. With 63% of Goodyear’s dealers participating, the campaign delivered nearly $400,000 in new DuraSeal tire sales in just the first two months.

National Direct Mail Campaign

Over 200 dealerized versions of direct mail drove fleet customers to their local Goodyear Commercial Tire & Service Centers for new tire purchases and rebate redemption.


Print Advertising

Print ads targeting fleets in the utilities, refuse, logging and construction sectors built awareness and drove new tire sales with the $50 rebate offer available through their local Goodyear Commercial Tire & Service dealer.


Content Marketing

To educate and encourage trial, fleet prospects were directed to a campaign landing page where lead data was collected in exchange for downloading a special white paper.