Stop Selling Products: Start Forming Strategic Partnerships

Thumbnail

In a market where everyone has needs and dental practitioners are flooded with sales calls and messages, it’s not enough anymore to just sell your products. Reframe your thinking and help your sales team pivot to a customer-centric approach, forming strategic partnerships that are focused on solutions.Continue reading “Twitter to Expand 140 Character Limit?”

Evaluating Your Trade Show Strategy

Thumbnail

With hundreds of dental trade shows each year, there are many opportunities to showcase new products, gain brand exposure, and boost sales. But without an efficient marketing plan, you could be wasting time and money. Learn how to develop a strategic, goal-centered approach that’s focused on evaluating and delivering ROI in this channel.Continue reading “Twitter to Expand 140 Character Limit?”

The Current State of Off-Label Marketing

Thumbnail

With regulations in place to limit the promotion of dental pharmaceuticals to “intended use” only, off-label marketing can be a legal challenge. Explore several positive ways you can stay in line with FDA regulations while still building product awareness and demand.Continue reading “Twitter to Expand 140 Character Limit?”

Making the Most of Your Marketing Spend Through Channel Attribution

Thumbnail

How do you know if you’re getting the most bang for your marketing buck? Are you confident the channels in your media mix are performing at their highest levels? Discover how a custom model tailored to your business’ specific needs will help optimize spending and lead to a higher ROI.Continue reading “Twitter to Expand 140 Character Limit?”

Dental Hygienists as Decision Influencers

Thumbnail

With a projected 20% growth in the field of dental hygienists, their role as decision and buying influencers continues to expand. There’s no mistaking the importance of this group in your targeting efforts. Capitalize on this trend by understanding how to effectively reach this key audience and positively influence their decision-making process.Continue reading “Twitter to Expand 140 Character Limit?”

The Amazon Effect: Ride the River or Fight It?

Thumbnail

Amazon’s emergence into the dental arena is disrupting the long-standing distribution channel, with big implications for manufacturer and distributor profis alike. Discover how to craft a plan for success as your company and sales team adapt to the changes that Amazon Business is bringing to the marketplace. Continue reading “Twitter to Expand 140 Character Limit?”