Job Description:

The Social Media Manager will help lead our Social Media marketing team. Position includes channel and content strategy, growing brand awareness, generating targeted traffic and increasing leads and sales. The Social Media Manager is a self-motivated individual with experience and a passion for creating and implementing social media strategy, creating engaging content, managing Social Media communities and staying on top of trends.

Specific Tasks/Responsibilities:

-Strategy:

• Guide Social Media strategy and provide strategic vision across all Social Media channels.
• Manage development of Social Media content amplification strategy, channel deployment, and paid social media budget allocation for key campaigns, with KPIs and measurements for success. Responsible for boosting social posts with paid support. Evaluate emerging platforms, tools and trends.

-Content and Creative Development:

• Develop engaging social media post content, including captions/descriptions, relevant hashtags, and provide creative direction.
• Manage timelines and social content calendars to develop and meet Social Media strategy requirements.

-Analytics, Monitoring & Reporting:

• Measure the success of Social Media activities. Define KPIs and implement systems for measuring success. Analyze campaign results by platform, leverage Hootsuite monitoring tools for consumer insights, and digital metrics to assess performance and to generate future improvements. Incorporate this learning into future program development to continue to raise the bar. Provide social media reporting and recaps for clients and internal teams.
• Perform competitive analysis and report on findings.

-Budget Management:

• Manage Social Media platforms and SOWs efficiently to adhere to budget requirements.

-Work in tandem with the Account Service team to ensure strategy is aligned with client objectives.

Supervisory Responsibilities: Social Media Team members

Special Skills and Qualifications:

• Bachelor’s in marketing or communications (other degree areas will also be considered).
• Three or more years of Social Media experience.
• Experience with Hootsuite preferred.
• Excellent presentation, analytical and communication skills.