When it comes to digital advertising, businesses have an array of options. Two popular and effective methods are Google Ads (formerly known as AdWords) and Paid Social Media Campaigns. Both offer unique benefits and can effectively reach target audiences and drive conversions. However, determining which method is more effective depends on several factors, including … Continue reading “Google Ads vs. Social Media Ads: Which One Should You Choose?”
A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers create content that is relevant, persuasive, and clear so that visitors can quickly see the value of the offer. A well-designed landing page can make or … Continue reading “Landing Page Best Practices: How to Drive Conversions with Effective Design”
Paid search advertising has become an increasingly popular way to attract potential customers to your website and drive conversions. Google Ads is one of the most widely used platforms for paid search campaigns, offering access to a vast audience of potential customers. However, without proper planning and execution, your Google Ads campaign may not deliver … Continue reading “10 Best Practices for Creating High-Performing Google Paid Search Campaigns”
Rhonda Hernandez
November 12th, 2018
What are Responsive Search Ads? Responsive Search Ads (RSAs) are Google’s newest ad product that uses machine learning to adapt the ad to the user’s search query and ultimate goal. RSAs mix and match up to 15 different headlines and 4 descriptions and can be arranged in any number of 43,680 different possible ad scenarios. … Continue reading “Google’s Responsive Search Ads Deliver More Relevant Marketing Messages”
Eric Jones
October 15th, 2018
Picking an agency for your pay-per-click (PPC) marketing needs can be a daunting task. You are putting a lot of trust in a team of what is often complete strangers. Count on them to generate the revenue you need to keep your business running smoothly, help you expand into new areas, launch new products or any … Continue reading “How to Pick a PPC Agency”
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