Marketing a medical device requires careful planning, execution, continuous monitoring and iteration to ensure the product meets customer needs and stays competitive. In today’s dynamic healthcare market, continuous monitoring and revisiting your goals are essential to stay relevant, competitive, and compliant. In this blog, we will explore how ongoing performance monitoring and revisiting your strategies … Continue reading “Why Continuous Monitoring and Iteration are Essential for Successful Medical Device Marketing”
Building a buyer persona is the process of creating a detailed profile of your ideal customer. This involves analyzing market research, identifying demographic and psychographic information, understanding behavior patterns, and creating a comprehensive profile that captures the essence of your target buyer. Buyer personas are semi-fictional representations of your ideal customers. They help you to … Continue reading “Building A Buyer Persona: Unlock Your Audience’s Journey”
With so many brands and marketing messages vying for people’s attention, it can be challenging to differentiate yourself and capture the interest of your target audience. It’s crucial to develop a unique value proposition and brand messaging that resonates with your customers and makes your brand stand out. Investing in a well-thought-out marketing strategy that … Continue reading “Are You Standing Out in the Marketplace with Your Marketing Message?”
Bill Caton
November 28th, 2016
A couple quick Google searches will quickly reveal that competition is fierce within the search engine results pages (SERPs). Sure, you can work on your SEO and work your way to the top of the organic listings. But, the fact is, PPC ads are always going to display above organic listings – and you can … Continue reading “4 Reasons Why PPC Should be Part of Your Digital Strategy”
Bill Caton
November 25th, 2016
The frank Agency is all about proper PPC account structure and management – so we’d like to call out some of the common mistakes advertisers make with their accounts. Avoiding these common mistakes will help ensure you get the most out of your PPC account. 1. Targeting keywords that are not related to your product … Continue reading “6 Common Mistakes in PPC Management”
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