4 Bid Modifiers You Should Be Using in Your PPC Campaigns

paid search bid modifiers
Collin Young June 9th, 2016

In the second post of our ongoing paid search series, The frank Agency paid search team shares some insights into bid modifiers and how we use them to increase the effectiveness of our clients’ paid search campaigns. To learn more about other paid search methods we use to generate results for our clients, check out … Continue reading “4 Bid Modifiers You Should Be Using in Your PPC Campaigns”

AdWords Updates from Google’s Performance Summit

responsive ads in the Google Display Network
Andrew Booth May 26th, 2016

On Tuesday, AdWords professionals from around the world tuned in to Google’s Performance Summit to hear about the newest changes that Google will be bringing to the AdWords experience. According to stats provided at the summit, trillions of searches are happening on Google every year, and over half of those searches are occurring on smartphones … Continue reading “AdWords Updates from Google’s Performance Summit”

2016 Awards Season: KCDMA AMBITS

2015 KCDMA AMBIT Awards to the frank Agency
team frank May 19th, 2016

At the end of March, The frank Agency attended the Kansas City Direct Marketing Association’s annual AMBIT Awards ceremony where we received awards in 22 different categories, including 8 wins in the Gold category – and the coveted “Most Bang for the Buck Award.” This year’s Gold wins include: Mercedes-Benz USA – Sprinter WinBack Campaign … Continue reading “2016 Awards Season: KCDMA AMBITS”

Snapchat for Brands: A Beginner’s Guide

Allie McDowell April 19th, 2016

By now you’ve probably heard of Snapchat – even if you’re unsure what is, what it does and why on earth anyone would use it. You probably know that it’s popular with a younger demographic (preteens and millennials) – popular enough to the point that many people within that age group are abandoning more traditional … Continue reading “Snapchat for Brands: A Beginner’s Guide”

Top 5 Reasons You Need a Responsive Web Design

Reasons You Need a Responsive Web Design
The frank Agency August 3rd, 2015

For most companies, a website is a crucial component of business. It’s where users go to learn more about your company, research your products and services, and ultimately make purchasing decisions – even if you don’t sell your products or services over the Internet. Most consumers now search for information online before making purchasing decisions, … Continue reading “Top 5 Reasons You Need a Responsive Web Design”