Matt Gasper
March 11th, 2019
In 2019, various forms of media will continue to grow and expand to reach more people, cultures, and nations than ever before. While fresh, innovative methods are gaining traction with different segments, traditional media is still thriving within the advertising and marketing world. So what exactly is traditional media and how does it differ from … Continue reading “Traditional Media Agencies are Still Thriving”
Renee Boling
October 26th, 2018
Do you remember the days when everyone gathered around the television to tune into can’t-miss TV? Those days are gone as more and more people choose to watch TV on their own time using devices that are most convenient to them. Advertisers also have the added task of trying to reach cord-cutters (those who quit … Continue reading “Connected TV is No Longer a New Frontier”
Britt Desbien
January 18th, 2018
If there’s one principle that carries across industries, it’s that positive impressions are everything. Companies who rely on a sales force to conduct business often face difficulty penetrating the market. The challenge is how to be seen as more than “just another sales rep.” The frank Agency pioneered a sales force reshaping strategy with a … Continue reading “Reinventing The Sales Team”
Nick Barkman
May 16th, 2017
While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers may have reason to cheer or to rethink growth projections. The global market CAGR (compound annual growth rate) for the dental equipment industry has been projected at a healthy4.7% through … Continue reading “Oral Argument: what impact will healthcare reform have on the US dental equipment market?”
Team frank
November 29th, 2016
If you think millennials don’t respond to direct mail, think again! In today’s digital world, you may think the only way to market to millennials is through mobile, social media and even texting. Indeed, these can be highly effective ways to reach this generation; however, believe it or not, reaching millennials using direct mail marketing is as … Continue reading “5 Ways to Reach Millennials through Direct Mail”
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