Direct Mail Strategies for an Election Year

mail box full of direct mail pieces
Team frank October 20th, 2016

Direct-mail marketers are under constant pressure to try out new messaging, offers, formats and strategies when driving leads and sales for their products and services. Standing out and standing apart in the mailbox is an even bigger challenge in an election year ― in the last presidential election cycle, over 2.8 billion political mail pieces … Continue reading “Direct Mail Strategies for an Election Year”

Facebook Live for Brands

Facebook Live, by The frank Agency
Allie McDowell May 16th, 2016

It’s no secret anymore that social media is integral to digital marketing efforts. That’s why your company already has a Facebook account. If you’re playing the social media game right, you already have a content calendar and social media policy, too. You’re making regular posts and responding to users. If your social game is really … Continue reading “Facebook Live for Brands”

The Importance of Paid Content Distribution

Paid Content Distribution
Susan Melgren May 5th, 2016

“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”

Snapchat for Brands: A Beginner’s Guide

Snapchat for brands
Allie McDowell April 19th, 2016

By now you’ve probably heard of Snapchat – even if you’re unsure what is, what it does and why on earth anyone would use it. You probably know that it’s popular with a younger demographic (preteens and millennials) – popular enough to the point that many people within that age group are abandoning more traditional … Continue reading “Snapchat for Brands: A Beginner’s Guide”

How to Create a Content Strategy in 2016

Susan Melgren January 15th, 2016

With another year behind us, now is the time to evaluate your 2015 marketing strategies, set goals for 2016 and revise your marketing plan to meet those goals. Content marketing is a great way to engage potential customers, share your brand’s expert knowledge, and in the process show potential customers the value of your brand. … Continue reading “How to Create a Content Strategy in 2016”