New AdWords Test Feature: Texting Ad Extension

Google AdWords click-to-text feature
The frank Agency November 23rd, 2016

Looking for an extra way to connect with customers in your search advertising? Google AdWords has an answer for you to help reach those who may be a little bit phone shy. In October of 2016, Google rolled out a new click-to-message ad extension that allows users to contact you with absolute convenience. Prior to … Continue reading “New AdWords Test Feature: Texting Ad Extension”

Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings

Google Mobile-First Indexing Update
Dustin Freund November 21st, 2016

If it wasn’t already clear that an increasing number of people are using their phones instead of desktops to search for information, restaurants, Christmas presents and Pac-Man suits, perhaps the latest news from Google makes it all but official. On November 4, 2016, it took Google just a 535-word blog post to get the SEO … Continue reading “Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings”

SEO Update: Penguin 4.0 Rolls Out

Google Penguin 4.0 algorithm
Brett Suddreth September 28th, 2016

The Google algorithm update that we have been expecting for almost 2 years is now live. On Friday, September 23, 2016, Google confirmed the update and shared that it will have a significant impact to a website’s SEO/Organic Search presence. So, what is Penguin? Penguin is an algorithm created by Google back in 2012 to … Continue reading “SEO Update: Penguin 4.0 Rolls Out”

Using Conversion Tracking to Improve ROI

Conversion tracking improve ROI
Bill Caton July 12th, 2016

The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”

The Basics of the Google Display Network (GDN)

Google Display Network (GDN)
Bill Caton June 30th, 2016

In the fifth – and almost final – installment of our paid search blog series, Senior Digital Media Buyer Bill Caton shares some insights on the Google Display Network and how The frank Agency paid search team uses the networks’ highly refined targeting options to generate big returns for our clients. What Is Display Advertising? … Continue reading “The Basics of the Google Display Network (GDN)”