The Basics of PPC Targeting

Paid Search Blog Series: The Basics of PPC Targeting
Bill Caton June 2nd, 2016

At The frank Agency, we utilize a lot of different paid search methods to generate results for our clients. Follow along with our paid search blog series as we explore different tools and targeting methods – and learn more about how we can use paid search to improve your company’s performance and increase ROI. In … Continue reading “The Basics of PPC Targeting”

AdWords Updates from Google’s Performance Summit

responsive ads in the Google Display Network
Andrew Booth May 26th, 2016

On Tuesday, AdWords professionals from around the world tuned in to Google’s Performance Summit to hear about the newest changes that Google will be bringing to the AdWords experience. According to stats provided at the summit, trillions of searches are happening on Google every year, and over half of those searches are occurring on smartphones … Continue reading “AdWords Updates from Google’s Performance Summit”

What the Panda 4.1 Update Means for Your Website

BlogImage.ashx
Brett Suddreth October 17th, 2014

A few weeks ago, Google began rolling out the Panda 4.1 update. Now that the dust has settled, let’s take a look at how this update affected the world of organic search and SEO in general. This update, just like previous Panda updates, focused on websites with “shallow” content. In terms of sites affected by … Continue reading “What the Panda 4.1 Update Means for Your Website”