Web Development Agency

Last year, mobile overtook desktop for website access; more users are looking online from their smartphones or tablets than from a desktop computer. If your website does not have responsive design, users will not be able to utilize your site from their mobile devices — and this could have disastrous consequences for your bottom line.

Learn what responsive web development means, the effects it has on SEO, and how it benefits your business.

What is Responsive Web Development?

Too many websites are built for desktop and laptop viewing, then scaled down so mobile users can only access a fraction of the features built into the website. Rather than give mobile users a lite version of the website, responsive web development ensures that web users can access the full site content regardless of the device they’re using. When someone checks a website on their phone, then views it from their laptop, they’ll see the same content and design.

Responsive Website Development

We’re your specialists in building eye-catching websites that drive results.

Your website is the face of your brand. We understand how important it is that your brand messaging and identity is represented. That’s why The frank Agency is your ideal partner in developing a better brand experience.

The hallmarks of responsive web development include:

  • Fluid grids – A fluid grid layout that uses percentages instead of pixels allows web content to be scaled up or down to fit the device size
  • Flexible media – Scaling media and using the overflow feature allow media to display correctly on any size screen
  • Media queries – Media queries detect the device type accessing the website then serve up the right version of the website for the device, adjusting style features accordingly

Our Approach to Web Development

Collaboration is at the heart of our approach to building web development strategies that grow online presence. We work closely with our clients to understand their goals, preferences, and target audience. By leveraging agile development methodologies, we ensure flexibility and client involvement throughout the project lifecycle. From planning and design to development, testing, and deployment, our dedicated team guides you every step of the way.

User Experience Optimization: Enhancing Rankings through Seamless Web Experiences

User Experience Optimization (UXO) plays a crucial role in today’s digital landscape, where businesses strive to create exceptional online experiences for their customers.

Not only does UX optimization improve user satisfaction and engagement, but it also has a profound impact on search engine rankings.

In the ever-evolving landscape of search engine optimization (SEO), user experience (UX) is vital in determining organic rankings. Search engines now prioritize websites that provide users with a seamless and satisfying experience.

Marketers face ongoing challenges in ensuring seamless user experiences across devices and addressing technical issues that may hinder usability.

What is User Experience (UX)?

User experience (UX) refers to the overall experience that a person has while interacting with a product, system, or service, particularly in the digital realm.

It encompasses all aspects of the user’s interaction, including their perceptions, emotions, behaviors, and attitudes toward the product or service.

User experience is shaped by various factors, such as the design, functionality, ease of use, accessibility, aesthetics, and performance of the product or website.

It aims to ensure that users find value, satisfaction, and efficiency in their interactions, ultimately meeting their needs and goals.

Understanding User Experience Optimization

Optimizing user experience involves creating intuitive, enjoyable, and efficient experiences for visitors, ultimately driving them toward desired actions.

The Importance of User Experience in SEO

Search engines aim to deliver the best possible results to their users. They increasingly consider factors related to UX as ranking signals.

By prioritizing websites with good user experiences, search engines can ensure that users find relevant, useful, and engaging content. Websites that offer exceptional UX are more likely to receive higher organic rankings and attract quality traffic.

Strategies for User Experience Optimization

Here, we will explore the significance of user experience optimization and provide strategies to enhance rankings by delivering exceptional web experiences.

1.  Website Load Times

Website speed is a critical aspect of user experience. Slow-loading websites frustrate users and drive them away. Search engines recognize this and prefer websites that load quickly.

Marketers must optimize their websites by minimizing file sizes, optimizing code, leveraging browser caching, and utilizing content delivery networks (CDNs) to improve load times.

2.  Mobile-Friendliness

Optimizing websites for mobile devices has become imperative with the increasing use of smartphones and tablets.

Search engines prioritize mobile-friendly websites in their rankings as they cater to the growing number of mobile users. Responsive design, mobile-specific layouts, and touch-friendly interfaces are integral to providing a seamless mobile user experience.

3.  Intuitive Navigation

Clear and intuitive navigation helps users find information easily and navigate a website effortlessly. Well-organized menus, logical page hierarchies, and prominent calls-to-action create a positive user experience.

Marketers should ensure that navigation elements are user-friendly, accessible, and consistent across different pages.

4.  Appealing Design

Visual appeal is a crucial aspect of UX. An aesthetically pleasing design engages visitors and enhances their overall experience on a website. Attention should be given to color scheme, typography, imagery, and whitespace.

A visually appealing design also reflects the professionalism and credibility of a brand, positively impacting its organic rankings.

5.  Cross-Device Compatibility

Users access websites through various devices, including desktops, laptops, smartphones, and tablets. Ensuring a consistent and seamless experience across different screen sizes and resolutions is paramount.

Responsive design techniques, adaptive layouts, and device testing can help marketers optimize their websites for cross-device compatibility.

6.  Addressing Technical Issues

Technical issues, such as broken links, 404 errors, slow server response times, and poor code optimization, can negatively impact user experience.

Regular technical audits, fixing broken links, optimizing code, and monitoring website performance are ongoing challenges marketers face in maintaining an excellent user experience.

7.  User Engagement Metrics

Search engines rely on user engagement metrics to assess the quality and relevance of a website. Metrics like bounce rate, time on page, pages per session, and social shares provide insights into how users interact with a website.

Marketers can strengthen their organic rankings by creating engaging content, encouraging social sharing, and improving these metrics.

Best Practices for Successful UX Optimization

1.  Prioritize Mobile Experience

With the shift towards mobile browsing, prioritize mobile-friendly designs and ensure seamless experiences across devices.

2.  Simplify Forms and Minimize Friction

Streamline form submissions by reducing the number of required fields and providing autofill options.

3.  Test And Iterate Based on User Feedback

Continuously gather and analyze user feedback to refine your UX optimization and address pain points effectively.

4.  Ensure Accessibility and Inclusivity

Optimize your website for accessibility, ensuring that all users, including those with disabilities, can access and navigate your content.

Optimizing user experience has become increasingly important in SEO. Search engines value websites that offer seamless and engaging experiences to users.

By optimizing user experience, businesses can improve their organic rankings, attract more qualified traffic, and establish themselves as trustworthy and authoritative sources in their industry.

Want to find out more? Give us a call today!

Google’s Responsive Search Ads Deliver More Relevant Marketing Messages

What are Responsive Search Ads?

Responsive Search Ads (RSAs) are Google’s newest ad product that uses machine learning to adapt the ad to the user’s search query and ultimate goal. RSAs mix and match up to 15 different headlines and 4 descriptions and can be arranged in any number of 43,680 different possible ad scenarios. Google’s new RSAs are still currently in beta and will soon be available to all Google advertisers.

Responsive Search Ad breakdown:

  • Use 15 different headlines. 30 characters maximum per headline. Google recommends at least 5.
  • Use 4 different descriptions. 90 characters maximum per description. Google recommends at least 2.
  • Keywords should be in at least two of your headlines; however, three headlines should be free of keywords.
  • Try different headline lengths. You don’t always need to maximize the character count.
  • Headline and descriptions can be shown in any order, so make sure that they make sense individually and in combination.
  • While in beta, RSAs can only show in ad groups that already have active text ads.
  • One responsive search ad per ad group is recommended.

Benefits:

  • Up to 3 headlines and 2 descriptions can show at one time.
  • Reach more potential customers by getting the right ad in front of the right audience.
  • Googles’ responsive search ads help advertisers save money by reducing the time needed to manage different ad variations.
  • A/B testing is not needed for this type of ad, as testing is automated. This means you no longer have to create a group of different ads to test, track performance, and choose the best performing ads.
  • Advertisers are able to view previews of different combinations when building the ad out so there should be no surprises.

Tips:

  • If you have text that has to appear in every ad there is an option to pin headlines and descriptions to a set position; however, you have to pin more than one in that position or that will be the only copy allowed to show in that spot. Also keep in mind headline 3 and description 2 won’t always show, so pinned messages in those spots won’t always be part of your responsive search ads.
  • This functionality is still in beta so make sure to regularly monitor the performance of your ads per Google.
  • Duplicating headlines or descriptions will restrict the system’s ability to generate combinations.
  • RSAs are eligible to show on mobile screens; however, the number of headlines and descriptions that are shown will depend on the user’s screen size.

 

To sum it all up, Google will show the most relevant combinations based on the searcher’s intent, and over time will learn the best combinations. Since there are multiple combinations of ads, this helps your ads compete in more auctions and increases your overall ad group performance.

At The frank Agency, we believe that the combination of Responsive Search Ads and our top-notch PPC agency team working together will take PPC advertising to a whole new level.

 

How the Content Marketing Landscape is Changing

Content marketing has been a buzzword for quite a while now. So long, in fact, that now marketers are starting to get antsy, looking for the next big thing. Which way will the pendulum swing?? What’s trending for 2019? After all, if we’re not on the cutting edge, we’re going to be left behind!

But hold up there, partner. Not so fast. No need to panic.

There’s still plenty of room left for content marketing to grow. And in fact, when used correctly and consistently, it’s just as effective as ever. But don’t take our word for it – check out the stats that back it up:

The numbers add up – and what they tell us is that not only do people still engage with internet content, but businesses are finding the results of their content strategies to be significant.

But the question remains: what on earth is next?

After all, even the most effective strategies will stagnate over time. So now that we know content marketing is still valuable, perhaps the question we should be asking is, how do we keep it fresh, engaging, and compelling?

The answer, quite simply, is to think beyond the blog.

Exploring the Realm of Video

We’ve reached a new era, people. Millennials currently make up the largest chunk of the workforce, and Gen Z is hot on their heels. These are two incredibly tech-savvy generations, and they rely heavily on internet content to direct their purchase decisions. But what’s more, the way these generations consume content is unique.

Because of the rapid advances in technology, these generations and even society at large have become more geared toward digesting information that is visually and auditorily stimulating. Only 20% of people will read text on a web page – but a whopping 80% will watch a video. This statistic shows exactly where consumer preferences lie when it comes to assimilating content. And it definitely checks out – because whenever we were given the choice in grade school to read a textbook or watch a movie, didn’t we always choose the video?

Thus, for 2019 you may not need to overhaul your entire content strategy to see more results. Instead, think about expanding your content formats to reach that vast audience that would much rather invest their time in a one-minute product video rather than forge through a 1000-word blog post.

A Formula for Video Success

Now, before you start uploading random pigeon videos from your phone (despite how hilarious they may be), remember that all content marketing requires strategy. Approach it with a plan, and distinct goals in mind. Otherwise, you’re just sending videos out into the ether with no way to gauge their effectiveness.

Start with the basics. Ask yourself questions like:

  • What goals am I trying to achieve? Am I trying to generate new leads, or convert current ones? Or a combination?
  • Where am I going to publish my video content? Will it be across social media platforms, or will it be exclusive to my website? Will it be gated or open-access?
  • What types of content do I want to feature? Examples could include interviews, industry news, behind-the-scenes footage, product features, and highlights, etc. The possibilities are endless, so get your top creative minds thinking of ideas!
  • Who will be creating, editing, and producing my content?
  • How often do I plan to release new video content?
  • What tools will I use to track and monitor my video’s engagement and effectiveness?

These types of questions will get you thinking strategically about video content and help you come up with a hard plan for achieving your objectives. At the end of the day, video content is so much more than just entertainment – it should be working to build brand awareness and revenue!

Don’t Wait to Be Great

The quickest way to ramp up a content marketing strategy is by introducing new, fresh content – and today’s audience has made it clear that they love video. So give the people what they want, and boost your marketing tactics through the power of visual media.

And if you’re not sure where to start, contact the video content marketing experts at The frank Agency. From concept to creation, our team has years of expertise in developing heavy-hitting video content that attracts, engages, and converts – and we can do the same for you.

Connected TV is No Longer a New Frontier

Do you remember the days when everyone gathered around the television to tune into can’t-miss TV? Those days are gone as more and more people choose to watch TV on their own time using devices that are most convenient to them.

Advertisers also have the added task of trying to reach cord-cutters (those who quit cable) and cord-nevers (those who never had cable). According to MediaPost, roughly 1/3 of young households no longer have cable; while 34% of connected TV viewers are no longer reachable by traditional TV. These people have become known as the “unreachables.”

The good news is connected TV use is on the rise. eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. This equates to 55% of the population currently using a connected TV and that number is projected to grow to 60% by 2022. At a household level, eMarketer estimates that there are 88.7 million connected TV households in the US, or 71.6% of all households. That’s a lot of eyeballs!

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Source: eMarketer

What is Connected TV?

Connected TV is any type of TV screen that can stream digital video TV content to viewers over the internet whether through a built-in Smart TV platform, a dedicated streaming device like Roku, or game console.

By occupying the same space in consumers’ lives and living rooms as traditional TV, these devices – smart TVs, Apple TVs, Roku boxes and even web-enabled gaming consoles like Xbox are providing for more immediate and on-demand content consumption.

Connected TV is attractive to cord-cutters and cord-nevers because it tends to be a low cost with no contracts, there are low equipment costs, and the a la carte channel selection is appealing.

Why use Connected TV?

Connected TV has made TV consumption appointment television no matter the time of day. Its user-generated, advertising pods are shorter, and ads are typically not skippable.

The other advantage to connected TV is the ability to use advanced data and technology to better understand who viewers are. Traditional TV buying is based on a simple age/gender combination or contextual targeting based on the programming where the ad is running. Connected TV gives advertisers the ability to target ad placements based on age, gender, behavior, and location. This allows for reduced waste by only paying for impressions to your intended audience making the ads more relevant to the consumer.

And unlike traditional broadcast television placements and even digital pre-roll, connected TV provides trackable results including the number of impressions served, video view rates, device and daypart tracking, and network performance.

In Summary

Here at The frank Agency, we are excited about the advancements of connected TV. As a media agency, we strive to deliver targeted and actionable results for our clients, and connected TV utilizes data-driven advertising that can make TV effective for clients that normally can’t justify a large TV ad budget.

If you want to reduce waste and interact with potential customers in more meaningful ways, contact us today.