PPC Director

Solving the intricate challenges of companies that sell through complex channels has been our focus for over 30 years.  We dig deep to gain insights, then build creative solutions that employ innovative technologies to measurably grow our clients’ brands and sales.

Established in 1981, we are a fast-paced, fun advertising agency located in Overland Park, Kansas. We’re seeking a PPC Director to fill an important function within our agency.

To be quite frank, our PPC Director will benefit as a member of our team with:

  • Up to 10 paid holidays every year to include your Birthday
  • Ample Vacation and PTO so you can keep yourself centered and focused on the important things in life
  • An inspired group of professionals that know how to secure regular success and let lose
  • Affordable tiered Medical benefit options with Prescription coverage
  • HSA and FSA – Medical and Dependent Care options
  • Widely accepted and cost-effective Dental and Vision plans
  • Company-paid Life/AD&D insurance with an additional Life/AD&D insurance option
  • Company-paid Long-Term Disability insurance
  • Company-paid Employee Assistance Program (EAP) covering legal, family planning, financial services, and emotional support
  • 401k and ESOP with company contributions
  • Accident Insurance
  • Tuition Assistance
  • Discounted Event Tickets, Health Club Membership, and a whole lot of in-house PERKS!

Job Description:

The PPC Director is responsible for leading all aspects of client media by providing strategic oversight, driving innovation and leading activation and optimization of the client’s media investments. This role will also contribute to and lead new business pitches. Highly competent in integrated planning and communications strategy and will maintain a current POV on evolving media landscape, emerging technologies, and marketing trends. Fluent in ROI measurement and analytics, along with experience in programmatic buying, online video, mobile advertising, social media, digital brand tracking, SEM and content marketing/native advertising.    

Specific Tasks/Responsibilities:

  • Work with teams to develop and lead media strategies for clients and prospects and serve as a continual source of creativity in approaches, delivering to clients compelling business cases for investing their media dollars with TfA
    • Represent media channel efforts internally, working closely with search, analytics, content strategy, and TfA leadership to elevate and improve TfA’s media offering
    • Oversee and approve channel buys, campaign monitoring, and media optimizations, managing the team’s delivery across integrated planning, activation, optimization and reporting
    • Able to flex in and out of short and long term projects, understanding how to plan, delegate and complete in a timely fashion.
    • Stay ahead of industry trends, digital tools, and platforms and know how they are most effectively used to achieve business goals
    • Develop omnichannel strategies across all platforms, including Facebook, Twitter, LinkedIn, Instagram and others, along with digital, traditional and emerging channels
    • Guides programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management, and change control.
    • Attend and assist in preparing regular account check-ins with key clients; presents accomplishments and plans for next quarter/period
  • Identify and implement best practices for measuring and reporting digital KPIs
    • Connect media KPIs to client business results to deliver advanced measurement strategies
    • Drives the web analytics reporting agenda, defining tools, key performance metrics and socialization of performance.  Continuously sets goals, track metrics and conversion rates with an optimization frame-of-mind.
    • Continually tests and optimizes – from A/B testing CTAs and content placements to optimizing lead gen form flows.  This position will drive the strategy for website testing.
  • Provide proactive leadership to media teams, oversee training and development, and mentor staff, coaching to excellence on all media/digital strategies
    • Serve as counsel to senior client contacts and develop strategic solutions to address their challenges
    • Impact change to client/agency processes and go-to-market approach
    • Troubleshoot team and client problem areas and suggest effective courses of action
    • Serve as a TfA ambassador and demonstrate grace in challenging internal/external scenarios
  • Maintain and grow existing accounts
    • Articulate and apply agency vision and resources to both the internal team and client
    • Manage budget development and monitoring of financial performance
    • Contribute to the development of company revenue projections and share responsibility for building and managing accounts for agency growth/profitability
    • Participate in new business by contributing, directing and participating in new business pitches and presentations
  • Mirrors TfA’s centric values:
    • Works collaboratively and inspires a sense of cooperation
    • Strives for success daily
    • Emphasizes detail, accuracy, and quality in their work and the work of others
    • Suggests clever and innovative ways to create company successes
    • Hardworking and dedicated to both internal and external clients
    • Constantly learning and bettering self through traditional and non-traditional methods
    • Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Special Skills and Qualifications:

  • 8-10 years’ in media and full-service agency settings, with at least 8 years of digital experience.
  • At least 3 years' prior management/leadership experience.
  • Bachelor’s degree in marketing, communications, new media, journalism, public relations, or business (other degree areas will also be considered).
  • Exceptional leadership skills and management experience demonstrated through staff development and implementation of exemplary processes
  • Excellent understanding of the media business and its day-to-day operations
  • Technical understanding of ad-tech/mar-tech, social platforms, and research and measurement systems
  • Strong commercial acumen, excellence in managing profitability and experience driving revenue generation within media teams
  • Strong track record in B2B technology accounts, understanding relevant client challenges and business trends for B2B tech industry segments/products
  • Excellent track record of maintaining multiple client engagements at once and growing client business while encouraging diversification into multiple products and services
  • History of leading and winning new business
  • Strong analytical and problem-solving skills
  • Excellent organizational and communication skills

This job description is not intended, and should not be construed, to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of those principal job elements essential for making fair pay decisions about the job. The frank Agency is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

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