Giving Dealers the Tools They Need to Drive Sales and After-sales
Giving workers what they need has been Freightliner’s guiding principle since its founding in 1930. Working hand in hand with Freightliner and its Sprinter van lineup, The frank Agency helps deliver on this promise by giving Freightliner’s independently-owned North American dealer network what it needs to drive new vehicle sales, after-sales and customer loyalty through innovative and relevant Tier I and Tier III targeted marketing campaigns.
Branding
With the launch of VANCARE, we’ve taken after-sales up a notch with an innovative, branded program that builds credibility and customer loyalty for this very profitable side of the dealership’s business. The frank Agency developed all the pieces and parts of VANCARE – from the new logo, to dealer launch/education materials, customer welcome pieces and a full array of marketing campaign elements that can be localized and personalized through our turnkey dealer marketing program. Based on its success right out of the gate, the program has been extended with VANCARE Express and VANCARE Mobile – taking care of customers whenever and wherever they need it.
Dealer Marketing Program
Our fully-managed dealer marketing program gets the job done, delivering a complete toolbox stocked with personalized, localized and brand-compliant marketing options to drive new vehicle sales, after-sales and service. Working with Team frank’s in-house account reps, dealers stay in front of their customers and ahead of the competition through a program that’s built to help them get the edge at every opportunity.
Sales Support
From sales sheets to vehicle reference guides, we provide dealers with a variety of sales materials to keep their customers in the know.
Point-of-Sale
Gaining traction with customers right at the dealership is easier with point-of-sale materials that build the brand while promoting special offers and new services. Our full range of POS materials include posters, banners, floor mats and even van wraps – available in one-offs or as full kits to get the full effect.
Direct Mail and Email
Being in front of the right targets with the right message at the right time is the key to driving the right traffic to dealerships. Our on-demand and triggered marketing campaigns, based on transactional data, deliver the right results.
Website
The website development experts at Team frank combined three enterprise sites into one unified customer experience for Sprinter Vans. User-engagement features such as Build-Your-Own, Compare Competition, Payment Estimator and Total Cost of Ownership work with the Dealer Locator to draw in potential owners and provide stickiness.
Events
Regional events pull in prospective owners for a hands-on look at the Sprinter van, then drive traffic to the local dealerships with special incentive offers.
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