Social

The frank Agency Branding
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Being on social media is a no-brainer these days. It’s where your customers are. Today 67% of all Americans are members of at least one social network – and 36% of social media users say they consciously follow brands or companies on social media.

Social media provides a unique opportunity to engage your current and prospective customers. But social media marketing is more complex than it appears on the surface. Sure, you’ve created accounts for your brand on Facebook, Twitter and YouTube, and maybe you’re even keeping up with regular posting on them. But managing your brand’s social media channels requires more than a basic skill set. It requires an overarching strategy – and a certain know-how. Add in the continuing rise of mobile usage, and that’s a lot to consider. These days it’s not enough to just update your page’s status.

Well, what we care about is your status. Your brand’s status, anyway. That’s why when we run comprehensive campaigns, social media is always in the mix. It’s where the conversation is headed, and we want to make sure we’re headed there, too – and taking your brand with us.

It’s easy to think of social media as a stand-alone field, but the truth is, social is an important part of many different fields. Your social media presence can play a major role in branding, and it’s also a critical component to our content marketing campaigns. As your social media agency, we support the entire social process, from original exploration and initial profile setup to insights and analytics, reputation management and full-blown social media management. Our different plans include:

Exploring and Listening

  • Research
  • Business Analysis
  • Competitive Review
  • Social Media Audits
  • Social Media Monitoring

Developing and Integrating

  • Creative and Copy Development
  • Web Development
  • Application Development
  • API Integration
  • Media Integration
  • Training

Planning

  • Content Strategy Development
  • Brand Voice Development
  • Persona Development
  • Campaign Strategy Development
  • Resource Planning
  • Social Ecosystem Diagramming

Engaging and Analyzing

  • Campaign Management
  • Reputation Management
  • Paid Media Campaign Support
  • Tracking and Measurement
  • Campaign Analysis
  • Campaign Optimization

Start building your social media strategy. Contact us today for a free assessment!

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