Engagement, Enrollment: Examined

How are shifting demographics changing the way we reach students? How do I effectively reduce my cost-per-enrollment? In this edition of re:view magazine, we’ll tackle these questions and address more of the education industry’s top challenges.

Also…word searches.
(Just kidding. But admit it, you’re a little disappointed there are no word searches.)

frank Talk on Higher Ed

Wherever you fall in the education spectrum, we know you have your own unique set of challenges. The marketing experts at The frank Agency have over 15 years of experience within the education sphere, providing solutions, driving inquiries and enrollments, and delivering innovative strategies to help you stay on top of the ever-shifting student landscape. So whether you’re a four year brick-and-mortar, career school or online university, working with us means tried-and-true solutions, measurable results – and plenty of industry insight to keep you on track for the future.

Friends of frank

We’ve got friends in high(er ed) places. Here are a few we’ve helped over the years.

We also work with:

EDUCATION

Recognized among the top 75 public universities in the U.S., K-State is home to more than 24,300 students from all 50 states and more than 100 countries. With its main campus located in Manhattan, Kansas, K-State is fondly known as “The Little Apple.”

EDUCATION

Year after year, Washburn University is ranked as one of the best public colleges in the Midwest by U.S. News and World Report. With nearly 7,000 current students in over 200 academic programs, the Washburn system includes the University, Technical Institute and School of Law.

EDUCATION

The Graham School of Continuing Liberal and Professional Studies is an extension of the prestigious and high-ranking University of Chicago. Offering a host of certificate programs along with specialized graduate degrees, Graham School boasts top-notch instructors and a reputation for professional excellence.

EDUCATION

Alliant International University is one of the most proudly diverse institutions in the United States, with students from 39 states and more than 75 countries. It offers undergraduate and graduate degrees and certifications through online classes and at its campus locations throughout California and in Mexico City, Tokyo and Hong Kong.

EDUCATION

With more than 133,000 active students enrolled in its College, Career School and High School curriculums, Penn Foster has been a leader in career-focused distance and hybrid education for over 125 years. In fact, throughout its history, over 13 million students have chosen Penn Foster for affordable, flexible degrees in high-growth, in-demand fields like Veterinary Technician, Business, Medical Billing and Pharmacy Tech to name a few.

EDUCATION

For over 50 years, Daymar has been helping students advance their careers and change their lives. With 5 campuses, over 30 career tracks, and a wide array of online degree programs, Daymar provides career and technical training to individuals of all backgrounds.

EDUCATION

Patten is a university model unlike any other. Its top-ranked graduate degrees, commitment to low student costs, and online and international programs make it a unique and coveted institution.

EDUCATION

Consistently recognized as one of the top schools for veterans and the military, Grantham University provides flexible education options ranging from certificates all the way to graduate programs. Their wide variety of degree programs and commitment to student success has made them a mainstay in the online schooling realm.

We also work with:

Automotive

U.S. sales of the Sprinter van have tripled since it was introduced under the Mercedes-Benz name in recent years. Available through the Mercedes-Benz dealer network, Sprinter combines the brand’s world-class customer service with market-leading features, making it the premier choice for businesses when it comes to commercial and passenger vans.

Education

Recognized among the top 75 public universities in the U.S., K-State is home to more than 24,300 students from all 50 states and more than 100 countries. With its main campus located in Manhattan, Kansas, K-State is fondly known as “The Little Apple.”

Automotive

The largest division of Daimler Trucks North America and one of the most recognizable and respected names in the trucking industry for fleet managers and owner-operators alike.

Financial Services

When it comes to credit unions, Mazuma is anything but ordinary. With a brand built on “banking happy” and a marketing approach that’s fun and irreverent, this 65-year-old financial institution breaks the mold when it comes to bank advertising.

Education

With more than 133,000 active students enrolled in its College, Career School and High School curriculums, Penn Foster has been a leader in career-focused distance and hybrid education for over 125 years. In fact, throughout its history, over 13 million students have chosen Penn Foster for affordable, flexible degrees in high-growth, in-demand fields like Veterinary Technician, Business, Medical Billing and Pharmacy Tech to name a few.

Healthcare

Providing industry-leading dental equipment such as imaging systems and practice management solutions for dental and oral health professionals across the globe, Carestream Dental’s products are used by seven out of 10 practitioners to deliver exceptional patient care.

Transportation

Air ambulance medical transport service, providing state-of-the-art Bedside-to-Bedside® patient care across the country or around the globe.

Telecommunications

A global communications, hosting, cloud and IT services provider, this Fortune 500 company supplies Internet, TV and Voice services to millions of business customers in North America, Europe and Asia.

Financial Services

A global leader in electronic payment and transaction processing solutions for financial institutions, retailers, service providers and individual consumers. Each year, Euronet processes billions of EFT, epay and money transfer transactions in 39 countries.

Insurance

For more than 128 years, AFI has provided property, casualty and life insurance to military members, their families and Department of Defense employees. Its mission is to protect the people who protect our nation.

Transportation

Manufacturer of all “under the rail” components, Progress Rail Services is the leading global provider of rail product solutions for freight, commuter and transit customers.

Automotive/Retail

As a one-stop solution for parts and service for the trucking industry, Inland Truck Parts’ success is built around employee owners who have excellent product and technical knowledge and pride themselves on personal service. With 28 Midwest locations, Inland is not only a retailer, but provides drive-in truck repair and component shop services.

Government

One of the nation's leading research institutes, providing testing and evaluation of chemical, biological, radiological, nuclear and explosives detection equipment for government and industrial clients.

Education

Year after year, Washburn University is ranked as one of the best public colleges in the Midwest by U.S. News and World Report. With nearly 7,000 current students in over 200 academic programs, the Washburn system includes the University, Technical Institute and School of Law.

Business Services

A division of the Nazdar family of companies and the leading supplier of screen and digital printing equipment, inks and supplies in the U.S., Mexico and Central America.

Manufacturing

For over 60 years, Horton has pioneered the development and manufacturing of engine cooling systems worldwide. Its fan drives, fans and related components for OEM applications and aftermarket segments are the premier choice for the trucking and over-the-road vehicle industries.

Not-for-profit

Providing community support and fundraising events for the parks and recreation department of one of Kansas City’s largest suburban cities, including STEMS, a Garden Soirée.

Education

Alliant International University is one of the most proudly diverse institutions in the United States, with students from 39 states and more than 75 countries. It offers undergraduate and graduate degrees and certifications through online classes and at its campus locations throughout California and in Mexico City, Tokyo and Hong Kong.

animal health

Since its founding in 1999, Ceva Animal Health has grown rapidly to become the eighth largest animal health group globally, with operations in 42 countries, 13 R&D centers, 21 production sites and more than 3,500 employees worldwide. Ceva’s expertise centers on the two fields of pharmacology and biology, where it has dedicated teams that aim to meet the specific needs of the livestock, poultry, swine, equine and pet sectors.

COMMERCIAL VEHICLES

U.S. sales of the Sprinter van have tripled since it was introduced under the Mercedes-Benz name in recent years. Sprinter combines the brand’s world-class customer service with market-leading features, making it the premier choice for businesses when it comes to commercial and passenger vans.

HEAVY EQUIPMENT

The Caterpillar name is inseparable from the construction industry. Cat Paving Equipment and Power Systems deliver top-notch solutions for the industry’s toughest challenges, while constantly reinforcing the Caterpillar reputation for excellence.

AFTER-SALES & SERVICE

A one-stop solution for parts and service for the trucking industry, Inland Truck Parts’ success is built on knowledgeable employee owners who pride themselves on personal service. With 28 Midwest locations, Inland is not only a retailer, but provides drive-in truck repair and component shop services.

COMMERCIAL VEHICLES

Celebrating its 75th anniversary this year, Freightliner is the largest division of Daimler Trucks North America and one of the most recognizable and respected names in the trucking industry for fleet managers and owner-operators alike.

TRUCKING

Daimler Trucks North America (DTNA) is the largest heavy-duty truck manufacturer in North America. Consistently over its 70+ year history, DTNA has made developments in designing and manufacturing heavy-duty vehicles that set the industry standards at new heights.

HEAVY EQUIPMENT

What started 180 years ago as an agricultural equipment manufacturer has evolved into a global leader in heavy-duty equipment. John Deere’s construction division is a prime example of this company’s legacy of ongoing innovation and unsurpassed quality.

COMMERCIAL VEHICLES

A subsidiary of Daimler Trucks North America, Thomas Built manufactures and produces industry-leading buses of all types, sizes and uses. Their dedication to technology and safety are manifested in the fact that one in three school buses on the road is a Thomas Built.

COMMERCIAL TIRES

Goodyear’s reputation precedes it, with one of the most recognizable brand names in the tire industry. It is a powerhouse presence across the globe, with 48 facilities in 21 countries and 1,100 tire and auto service center outlets.

TRUCKING

With over 90 years of experience under their belts, Kenworth is a trailblazer of craftsmanship and engineering – and nowhere is that more clearly exhibited than in their medium- and heavy-duty trucks, which rank as some of the top trucks in the market.

MANUFACTURING

International reinvented the concept of uptime, with diesel engines that provide best-in-class power, performance, fuel economy and durability. Their overall brand reliability has made them one of the top diesel engine manufacturers on the market.

WORKING VEHICLES

From commercial buses to trucks and defense vehicles, Navistar’s broad line of heavy-duty vehicles and engines make it a go-to brand for businesses and fleet owners. Their global network and industry-leading partners have boosted the Navistar name into a heavy-duty force to be reckoned with.

TRUCKING

Peterbilt’s passion for engineering excellence and technological development make it one of America’s premium truck brands. This brand consistently ranks high for quality, customer satisfaction and fuel efficiency.

HEAVY EQUIPMENT

The John Deere standard of excellence has carried over into various forms of heavy-duty machinery – one of these being forestry equipment. With tools to assist every part of the forestry process and advanced uptime solutions, John Deere again leads the way in this industry.

MANUFACTURING

For over 65 years, Horton has provided premium engine-cooling solutions to OEMs and aftersales markets in 70 countries across the globe. Their constantly-adapting technology and parts allow trucks and equipment to work longer and more efficiently than ever.

COMMERCIAL TIRES

Bridgestone has been developing ever more effective and durable tires for a broad range of uses since 1931. Its constant innovation and commitment to perfection has made it one of the top three largest tire manufacturers in the world.

TRUCKING

Highway, vocational, off-road – Western Star produces custom trucks for every need and industry. In its 50-year history Western Star has excelled in the design and manufacture of heavy-duty trucks that work hard and are built to last.

MANUFACTURING

Haldex is a Sweden-based brake and suspension company with a 100-year-long track record for quality. They are currently the world-leading supplier of brake adjusters for drum brakes, and are rapidly making in-roads in the disc brake market.

COMMERCIAL TIRES

Wingfoot Commercial Tire Systems, a subsidiary of Goodyear, is the nation’s largest tire distributor and retreader. They offer tire solutions in 169 locations, and also provide nearly 50 dedicated truck care centers which offer service in addition to sales.

WORKING VEHICLES

Nova Bus is part of the Volvo Group, and it’s this partnership that gives this Canada-based manufacturer the support to develop its innovative, environmentally-conscious, high-capacity transit options.

MANUFACTURING

A Daimler subsidiary that’s named after The Motor City in which it’s based, Detroit has lived up to its heritage as a premier manufacturer of diesel engines, transmissions, axles, connectivity and safety solutions.

AUTOMOTIVE AFTER-MARKET

As part of the Automotive Distribution Network, this leading automotive parts distributor contributes to a network of over 1,500 retail stores that provide high-quality parts and service to every vehicle type.

MANUFACTURING

With a primary focus on uptime and excellence, Cummins manufactures the highest caliber engines for every vehicle type – from marine to passenger autos to heavy-duty equipment and beyond. For its full 100-year history, Cummins has also been a partner for the beloved Indianapolis 500.

TRUCKING

Before it was consolidated under the Daimler brand in 2008, Sterling manufactured a wide range of heavy-duty equipment, from tractors to over-the-road trucks. Sterling’s heritage of resilience lives on in Daimler’s current heavy-duty subsidiaries, Freightliner and Western Star.

TIRE MANUFACTURING

Firestone is practically an American legend, having had its start in creating buggy wheels and then moving on to become a pioneer in the mass production of vehicle tires. It currently operates in 23 U.S. states and 10 countries worldwide.

CONSTRUCTION EQUIPMENT

Bobcat paved the way for compact farm, landscaping and construction equipment, with innovative designs that streamline operations for a variety of industries. While its largest manufacturing facilities are based in the heart of the U.S., Bobcat also operates plants across the globe.

When it comes to the global food chain, AIB International provides industry-leading expertise and professional training in the fields of baking production, experimental baking, cereal science, nutrition and hygiene to help elevate food safety for grain-based bakers worldwide.

The Kansas City, Kansas Board of Public Utilities (BPU) is recognized as one of the top public utilities in the U.S. More than just your local utility company, BPU delivers on its brand promise of “The Power of Community” through its employee commitment, community services and best-in-class electric and water utility provisions.

A division of Align Technologies, iTero is a global leader in intraoral scanning equipment and digital imaging technology for dental practitioners. The iTero Element scanner delivers advanced capabilities for general practice dentists and orthodontists in their digital workflow process while providing patients with leading edge preventive and restorative dental care.

Sunlighten’s full line of in-home and commercial saunas provide the most advanced full-spectrum infrared technology available on the market today. Designed for natural healing and wellness, Sunlighten saunas empower users to improve their quality of life in a relaxing and therapeutic environment.

Daimler Trucks North America (DTNA) is the largest heavy-duty truck manufacturer in North America. Consistently over its 70+ year history, DTNA has made developments in designing and manufacturing heavy-duty vehicles that set the industry standards at new heights.

The Graham School of Continuing Liberal and Professional Studies is an extension of the prestigious and high-ranking University of Chicago. Offering a host of certificate programs along with specialized graduate degrees, Graham School boasts top-notch instructors and a reputation for professional excellence.

Let’s Talk Results

Penn Foster is top-of-the-class when it comes to high-quality online education. But their
digital marketing campaigns were just not making the cut.

In search of solutions to their rising cost-per-enrollment, Penn Foster reached out to frank.
And every year since, we’ve been able to deliver outstanding results to the tune of a 37%
increase in enrollments and a 40% drop in cost-per-enrollment. Get the full story here:

Services used:
interactive, paid search, search engine optimization

Looking for an Agency?
Call us.

Finding just the right marketing partner can be an exhausting experience of RFPs, interviews, presentations and deliberations.

Or, it can be a phone call.

Well, at least it can start that way. And we’d love to get started with you. So, go ahead, push a few buttons and talk to us. We won’t ask you to guarantee that you’ll hire us. But, if you do, we guarantee you’ll be glad you did.