Learn How to Write Ad Headlines, Part I – Paid Search and Display

Headlines
Kim Velten June 7th, 2017

If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No one reads,” they say, “Words are GROSS.” Forget the fact that the highest-ranking blogs in search are 1000+ of those nasty things. But the nay-sayers are somewhat right when it … Continue reading “Learn How to Write Ad Headlines, Part I – Paid Search and Display”

Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd

Mailbox with envelopes
The frank Agency May 30th, 2017

Generally, demanding someone’s attention is often frowned upon by society. But, in the case of a direct mail marketing campaign, catching a prospect’s eye is mandatory for success. You not only want to grab your customers’ attention initially. You also want to sustain it so that they take action. For such a tall order, you need … Continue reading “Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd”

7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts

Envelope with branding on it
The frank Agency May 18th, 2017

Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer gets a consistent image of your brand. Consistency drives home your brand’s message, helps customers remember you, and even helps develop trust. Be sure to include these seven brand-boosting features … Continue reading “7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts”

Oral Argument: what impact will healthcare reform have on the US dental equipment market?

DentalPost
Nick Barkman May 16th, 2017

While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers may have reason to cheer or to rethink growth projections. The global market CAGR (compound annual growth rate) for the dental equipment industry has been projected at a healthy 4.7% through 2024, fueled by a number … Continue reading “Oral Argument: what impact will healthcare reform have on the US dental equipment market?”

Fantastic Question-Based Keywords and Where to Find Them

Question Mark on Keyboard for Keyword Research
Dustin Freund May 10th, 2017

The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords that only receive 20 per searches per month. Many times, these lower-trafficked keywords come in the form of a question. But why bother with these keywords that receive such little … Continue reading “Fantastic Question-Based Keywords and Where to Find Them”